Agency Chosen for B2B Technical Focus; Breadth of Marketing Strategy, Planning, SEM and PR Expertise
AUSTIN, Texas – March 19, 2012 – Kline Technical Consulting (KTC) announced today its selection of Austin-based TREW Marketing to lead development of the company’s multi-campaign marketing program, with initial focus in brand positioning and messaging, web design, and content development. KTC chose TREW Marketing because of the agency’s ability to understand the specific needs of engineers and its experience with highly technical products and solutions.
KTC is a global consulting firm specializing in the delivery of integrated national defense and security solutions. For more than 45 years, global organizations have trusted KTC to develop fielded systems and concept of operations – from tracking enemy forces and leading anti-piracy efforts to implementing large cyber warfare networks.
“Working in mission-critical security, electronic warfare, and advanced technology applications for demanding clients, KTC’s marketing must be planned and executed accurately and thoughtfully,” said Rebecca Geier, Principal & Co-Founder of TREW Marketing. “With TREW’s broad-based marketing services, we can build the most efficient and effective marketing plan to help KTC grow its awareness as a warrior-minded provider of engineered security solutions.”
The new partnership entails marketing projects including:
- Corporate-level branding brain and messaging
- Marketing communications strategy and campaign-based activity plans
- Marketing collateral and content development – white papers, case studies, flyers
- Whiteboard presentation development
- Website redesign
- Web content development including corporate blog
“TREW's match of strength in marketing and market-related involvement drove us to choose the agency as our marketing partner," said Dr. Robert Kline, Founder and President, Kline Technical Consulting. “Working with TREW Marketing has made us think about our brand, goals, and marketing plans differently.”
KTC expects to introduce its new website, blog, and marketing materials later this year.
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About Kline Technical Consulting
Kline Technical Consulting was founded in 1966 and provides security, electronic warfare, and advanced technology solutions for government agencies and defense-critical industries in the USA and Allied States. With a combination of warrior, academic, and technology expertise, KTC transitions innovative security and response tools and knowledge into unique fielded systems. Recent work includes contracts for the U.S. Departments of Defense, Energy, and Homeland Security, as well as Government of India and other organizations that defend against electronic warfare.
About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their business and sales. TREW takes an integrated approach using a wide array of marketing services, including market research, brand identity, positioning and messaging, product launch planning, website strategy and design, search marketing and public relations.
For more coverage on TREW Marketing and Kline Technical Consulting's marketing partnership, see the article by Austin Business Journal, here.