ABJ Recognizes Rebecca Geier for Commitment to Hands-On Education and Startup Success

By Hollie Nishikawa


ABJ Rebecca Geier, TREW Marketing

On Friday, February 24, 2012, the Austin Business Journal featured TREW Marketing Co-Founder and Principal, Rebecca Geier. The profile highlights Rebecca’s startup success with Wendy Covey in forming TREW Marketing, her volunteer work with the education program, FIRST Robotics, and her personal music passions, family, and inspirations.

The Austin Business Journal shows that Rebecca’s understanding of an engineer’s technical mind spurred from her work at National Instruments, her 15 years of volunteer robotics coaching, and her science, technology, engineering, and math (STEM) advocacy at Davis elementary. Seeing first-hand how STEM education through FIRST Robotics can build a child’s character, Rebecca discusses her passion in the article, saying, “Kids are literally working with Legos, solving the same kinds of problems that design engineers are trying to solve at NASA, at Ford, at Apple. They are using the same software and they don’t know it. It builds teamwork. It builds complete disregard for failure because you keep trying and trying.”

Rebecca’s success and passion are easily recognized by community leaders and education experts. In the article, Susan Dawson, President of E3 Alliance, notes that “Rebecca combines the creative talent, personal rapport and organizational skills of a great marketing and PR person with the enthusiasm of a really passionate community advocate and the drive to get things done.”

Her eye for teamwork translates into her business at TREW Marketing, which is noticed by clients. “I have known Rebecca for 13 years, and during this time, she assembled more than a couple of high-performing and high-character teams. She continually watches for talent and synergy between seemingly different styles,” said Chuck Boecking, Director of Education and Marketing at Adaxa USA. “Her teams seem driven by passion and more importantly bound by courage.”

In a candid Q&A section, Rebecca reveals her weak spots for chocolate ice cream, most impulsive moment – jumping off the First Street bridge with friends during Aquafest, and Sunday morning routine of reading the paper, watching her favorite TV show, and her husband and son cooking breakfast. A true Austinite, Rebecca talks of her musically talented husband and son, love of live music, and iPod playlist of 70’s musicians - Fleetwood Mac and the Eagles.

To read the full article, visit http://www.bizjournals.com/austin/print-edition/2012/02/24/journal-profile-rebecca-geier.html, or pick up a copy of the Austin Business Journal at local Austin newsstands this week.

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