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Website Strategy and Design (4)

Avoid These 8 Common Pitfalls for a Successful Website Redesign

May 28, 2015

Here at TREW, we’ve got quite a few Web redesigns under our belt, and time and...

Duplicate Content: Avoiding Penalty from Google

Content creation is one of the most challenging tasks for B2B companies targeting technical...

Website Analytics: The Relationship Between Traffic and Behavior

Posted March 10, 2015

B2B marketers struggle to prove the direct ROI of marketing activities,...

6 Do’s and Don’t of Choosing Keywords for Your Website SEO

We’ve said it repeatedly, and we stand by the fact that content is the foundation of search...

3 Steps to Improve Your Website: Reduce, Re-label, Restructure

These days, engineers are searching for your products and services online. As trade shows and...

A 15-Point Checklist to Evaluate Your B2B Technical Website

Today, we're revisiting TREW Marketing's evaluation guide for B2B technical websites, a guide...

Prioritize Content and Create a Winning Wireframe

Whether creating a new website or redesigning one, you’ll want to start by defining your site...

How to Add Search Engine Optimization for PDF Files

You may have great content on your website in PDF files, but are they getting found by...

Killer Keywords: The Secret to Engineering and Technology SEO Success

If your target audience is in engineering or technology, they will often be very specific when...

Two-Minute Guide to Website Navigation

Website navigation and information architecture are two of the most important elements when...