Smart Marketing Blog

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Website Strategy and Design (3)

What to Expect During a Website Redesign

You've finally decided to bite the bullet and redesign your website and you're ready to dive...

Measuring Website Performance Through Web Analytics

If your website is a valuable, 24-hour-a-day employee in your marketing organization, you can’t...

Avoid a Website Redesign Fail

We like to say that developing your website strategy before redesigning your website is like...

5 Ways to Optimize Your Landing Pages for Technical Audiences

Landing pages are the gateways to getting new contacts and leads from your website. You should...

Live Webinar: 7 Steps to Creating a Winning B2B Website

Your company's website is a hub for your marketing and sales strategy and should work as a...

Checklist for Selecting a Website Redesign Agency

Your website has the power to fill your pipeline with leads as it drives visitors through the ...

Pillar Pages: Where Your Content and SEO Live

Topic clusters have become the latest trend in both search engine optimization (SEO) and content...

Calls-to-Action: The Secret to Online Leads

I remember getting the advice to add a call-to-action (CTA) on a website that wasn’t performing...

Latent Semantic Index Keywords: A Primer

Near the end of last year, I started coming across more and more articles discussing the use of...

Website Redesign with a Growth-Driven Design Approach

G Systems, a leader in test and measurement automation for aerospace, defense, energy and RF...