Smart Marketing Blog

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Website Strategy and Design (2)

Web Strategy: 5 Steps to Website Redesign Success

We like to say that developing your website strategy is like architecting a blueprint before you...

Avoid These 3 Website Navigation Fails

When companies redesign websites, they often overlook or incorrectly implement a few website...

6 Crucial Steps in Preparing for a Web Redesign

Google’s algorithms, people’s search behavior, technology and web trends change rapidly- is your...

Growth-Driven Design vs. Traditional Web Design

A well-designed website is essential to online success. According to a recent HubSpot survey,...

I Launched My Website, Now What?

Data-Driven Web Design and 7 Key Metrics You Should Track

You’ve spent months redesigning your...

Landing Pages: Best-Practices and Benchmark Metrics

Content may be the foundation of your inbound marketing strategy, but landing pages are the...

Why Using a DIY Website CMS Costs More in the Long Run

These days there are almost countless solutions for getting a website designed, developed, and...

Domain Authority: What It Is and How to Improve

One of the foundational marketing projects TREW recommends to our engineering clients before...

How SEO Results In More Than Just Web Traffic

In the beginning of search engine marketing, marketers stuffed their websites with keywords and...

7 Best Practices for Using Imagery on Your Website

The biggest web challenge today is designing for a dwindling human attention span. Thanks to...