Smart Marketing Blog

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Website Strategy and Design

UX 101: Designing a Technical User Experience

When someone visits your website, what's their intended goal as they interact with your site? In...

WordPress vs. HubSpot vs. Squarespace

My roots in website design and development began in WordPress ten years ago. Back then WordPress...

Let’s Chat: An Intro to Online Chat and Chatbots

Online chat is one of the fastest growing areas of web right now, with Business Insider experts...

3 Reasons Why A SMB Doesn't Need a Custom Website

As the inbound marketing account manager at TREW Marketing, I work with a lot of engineering...

5 Web Hero Headers that Capture Technical Buyers' Attention

Whether you’re meeting in-person at a trade show or a customer finds your company via Google...

Stop Expecting Engineers to Write Marketing Content (and vice versa)

You likely have many subject matter experts and levels of marketing expertise floating around...

Microsites: Effective Marketing or Bad Idea?

This blog was updated and re-published July 2019.

As Google’s search algorithm has evolved to...

4 Crucial Elements to a Website Redesign

Your website serves many roles. It has the unique ability to serve as both an outbound and...

B2B Website Checklist: 6 Steps to Generate Leads

Your website serves many roles in your organization, from your company storefront, to a customer...

Web Strategy: 5 Steps to Website Redesign Success

We like to say that developing your website strategy is like architecting a blueprint before you...