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UX 101: Designing a Technical User Experience

When someone visits your website, what's their intended goal as they interact with your site? In simple terms, users come to your website with a problem or pain point. Your job is to create a website experience that allows them to find a solution to their problem. But how do you do this? 

WordPress vs. HubSpot vs. Squarespace

My roots in website design and development began in WordPress ten years ago. Back then WordPress was the standard CMS solution. But through the years, other CMS options have changed the game. 

Let’s Chat: An Intro to Online Chat and Chatbots

Online chat is one of the fastest growing areas of web right now, with Business Insider experts predicting that in 2020, 80 percent of enterprises will use chatbots. TREW’s own research with IEEE GlobalSpec showed 17% of respondents considered chat one of the three most important features of a website, ahead of video content and regularly added new content.

3 Reasons Why A SMB Doesn't Need a Custom Website

As the inbound marketing account manager at TREW Marketing, I work with a lot of engineering companies to strategize, build and grow their new websites. Any time a company comes to TREW for a website redesign, we start with strategy to thoroughly outline who the site is targeted to, the content that will best suit those audiences, and the general hierarchy and design of a site. We also talk through the web platform a site will be built on and whether the site will be templated or custom. Clients don’t always have a content management system preference, but the custom vs. templated question usually elicits a couple common responses. Below, I’ll cover the top reasons why clients think they need custom sites- and why they probably don’t.

5 Web Hero Headers that Capture Technical Buyers' Attention

Whether you’re meeting in-person at a trade show or a customer finds your company via Google search, first impressions are important. Companies were once judged based on their store fronts or conference rooms. Now, buyers are making judgments and gathering information about you based off of your website.

Stop Expecting Engineers to Write Marketing Content (and vice versa)

You likely have many subject matter experts and levels of marketing expertise floating around your marketing organization. For that reason, creating content often becomes everyone’s problem (read: no one’s problem). There are a lot of hallway conversations and a lot of big ideas, but very few actual words on paper. 

Microsites: Effective Marketing or Bad Idea?

This blog was updated and re-published July 2019. As Google’s search algorithm has evolved to emphasize trusted, well-established domains and unique content, the debate is heating up on the marketing value of microsites. Some experts believe that creating a microsite is never a good idea, diluting the brand and hurting coveted search results, while others think they still have a place in a targeted, strategic marketing campaign.

4 Crucial Elements to a Website Redesign

Your website serves many roles. It has the unique ability to serve as both an outbound and inbound marketing tool, as a way to communicate your brand image to your audiences, and as a response mechanism for prospects interested in learning more about your company, products and services. You can think of your website as a valuable, 24-hour-a-day employee in your marketing organization. It’s always on, always ready to communicate your brand value and always focused on generating leads.

B2B Website Checklist: 6 Steps to Generate Leads

Your website serves many roles in your organization, from your company storefront, to a customer support resource, to a recruiting center, to name a few. From a marketing standpoint, it is the hub of all your activities and the main vehicle for generating leads and creating your online branding experience. It has the unique ability to serve as both an outbound and inbound marketing tool; as a way to communicate your brand image to your audiences; and as a response mechanism for prospects that are interested in learning more about your company, products and services. You can think of your website as a valuable, 24-hour-a-day employee in your marketing organization. As such, it’s always on, always ready to communicate your brand value, and always focused on generating leads.  

Web Strategy: 5 Steps to Website Redesign Success

We like to say that developing your website strategy is like architecting a blueprint before you build a house. You need to fully understand the design and requirements and have your foundation fully set before you build it. Your website plan should work similarly.

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