An Insight Into Keywords
April 21, 2016 Keywords are one of the main elements of SEO. They help you get found by your target customers. In order for search engines to connect customers to your site, you need to learn how to optimize your site so that people find you when they search for the terms you want to be found for. For example, if you’re a marketing agency, your keyword list could include ‘marketing plan steps’, ‘marketing to engineers’, ‘technical marketing’, or ‘inbound marketing’. They can be buzzwords or jargon, but they’re essential to your search marketing strategy. Your keyword research plays an integral role in connecting you to your customers digitally. You want to be seen and get found among hundreds of other websites that show up in Google results. It can be difficult, but not impossible. After you’ve generated a list of keywords, you’ll need to look for insights. Apart from cold numerical data that Google Keyword Planner or any keyword generator gives you (search volume, bidding range, competition score, etc.), there are a few other ways to learn about your keywords organically. It takes time, but will give you a significant edge among your competitors who only rely on the numbers offered to them. Ask what your keyword is telling you and where it is leading to. Get your shovels ready because we’re about to do some serious digging.