Smart Marketing Blog

B2B Website Checklist: 6 Steps to Generate Leads

Your website serves many roles in your organization, from your company storefront, to a customer support resource, to a recruiting center, to name a few. From a marketing standpoint, it is the hub of all your activities and the main vehicle for generating leads and creating your online branding experience. It has the unique ability to serve as both an outbound and inbound marketing tool; as a way to communicate your brand image to your audiences; and as a response mechanism for prospects that are interested in learning more about your company, products and services. You can think of your website as a valuable, 24-hour-a-day employee in your marketing organization. As such, it’s always on, always ready to communicate your brand value, and always focused on generating leads.  

TREW Client Wineman Technology Launches New Website

Dynamometers, servo-hydraulic and hardware-in-the-loop test systems are no mystery to Wineman Technology, whose engineers are experts in test system design and development. When it came time to build a website back in 2009, however, they knew that outside help was required and called upon TREW Marketing.

Domain Authority: What It Is, Why You Should Care, and How to Improve It

One of the foundational marketing projects TREW recommends to our engineering clients before ever writing a piece of content or website code is SEO strategy development and keyword analysis. With an inbound approach to marketing we typically want to see your organic traffic comprising of at least 50% of your overall site visits followed by direct (brand awareness) and referral (earned inbound links) traffic. Because of this, your content plan and web pages should be informed by your best-bet keywords.

I Launched My Website, Now What?

Data-Driven Web Design and 7 Key Metrics You Should Track You’ve spent months redesigning your website and it’s finally live. While it may be tempting to just launch it and leave it on autopilot and return to your regular marketing routine, the real ROI comes from your ability to make your website work for you over the long term. If your website is the valuable, 24-hour-a-day employee in your marketing organization, you can’t just let it perform on autopilot.

Avoid These 3 Website Navigation Fails

When companies redesign websites, they often overlook or incorrectly implement a few website navigational elements. Because they are often overlooked or undervalued, we include the following site navigation fails and corresponding best practices during the website strategy meeting or as part of the design review process.

Growth-Driven Design: A Modern Approach to Web Design

A well-designed website is essential to online success. According to a recent HubSpot survey, 94% of respondents cited poor design as a reason they do not trust a website. On the flip side, an intuitive, well-designed website positively impacts how visitors view your company, it also improves lead conversion through easy-to-see calls to action driving conversions to your technical content. Before you decide how to redesign your website, let’s look at the current model of traditional website design and compare it to the modern growth-driven design approach. 

Latent Semantic Index Keywords: A Primer

Near the end of last year, I started coming across more and more articles discussing the use of latent semantic index (LSI) keywords when optimizing content for search engines. While the process of latent semantic analysis has been around for a couple of decades, Google has only recently started incorporating LSI keywords into its algorithm. Here, I'll go over the basics and how you can start using LSI keywords to better optimize your content.

Custom HubSpot COS Website Redesign with a Growth-Driven Design Approach

This summer we had the opportunity to work on both a custom HubSpot COS site and a templated HubSpot COS site. The custom site was designed and developed for G Systems, a leader in test and measurement automation for aerospace, defense, energy and RF test.

The Art and Science of Blogging to Drive Search Visitors to Your Site

Blogging is the most effective way to increase your rank and search volume and establish your company as an expert in your industry. Because of these two purposes, blogging is both an art and a science.

An Insight Into Keywords

April 21, 2016 Keywords are one of the main elements of SEO. They help you get found by your target customers. In order for search engines to connect customers to your site, you need to learn how to optimize your site so that people find you when they search for the terms you want to be found for. For example, if you’re a marketing agency, your keyword list could include ‘marketing plan steps’, ‘marketing to engineers’, ‘technical marketing’, or ‘inbound marketing’. They can be buzzwords or jargon, but they’re essential to your search marketing strategy. Your keyword research plays an integral role in connecting you to your customers digitally. You want to be seen and get found among hundreds of other websites that show up in Google results.  It can be difficult, but not impossible. After you’ve generated a list of keywords, you’ll need to look for insights. Apart from cold numerical data that Google Keyword Planner or any keyword generator gives you (search volume, bidding range, competition score, etc.), there are a few other ways to learn about your keywords organically. It takes time, but will give you a significant edge among your competitors who only rely on the numbers offered to them. Ask what your keyword is telling you and where it is leading to. Get your shovels ready because we’re about to do some serious digging.