How SEO Results In More Than Just Web Traffic
In the beginning of search engine marketing, marketers stuffed their websites with keywords and links, attempting to convince Google to place them at the top of the search engine results page (SERP). Traditional search engine optimization (SEO) goals consisted of getting found online and getting clicks. Traffic was key, and lead generation was an afterthought. A decade ago, the creation and manipulation of content on a web page was based on what Google wanted to see, not necessarily what readers wanted to see.