Smart Marketing Blog

Landing Pages: Best-Practices and Benchmark Metrics

Content may be the foundation of your inbound marketing strategy, but landing pages are the vehicle that converts visitors into contacts and leads. You could have the greatest content offers on your site, but if your landing pages are mediocre, you won’t get visitors to complete your forms.

Why Using a DIY Website CMS Costs More in the Long Run

These days there are almost countless solutions for getting a website designed, developed, and published for the world to see. From companies like Squarespace or Wix that provide easy DIY website building tools to the most popular CMS platforms like Wordpress that power about 28% of all websites, and everything in between; there’s arguably too many choices at first glance when things are marketed as low-cost or “free”. However - it’s tough to trust the future of your company or organization’s digital presence to others that offer those solutions with those pricing structures when what’s needed is a singular and truly robust digital marketing platform that you can rely on for meaningful results. Here’s three reasons why those low-cost or “free” website solutions may not be the best bet for your company or organization.

Domain Authority: What It Is and How to Improve

One of the foundational marketing projects TREW recommends to our engineering clients before ever writing a piece of content or website code is SEO strategy and topic cluster development. With an inbound approach to marketing we typically want to see your organic traffic comprising of at least 50% of your overall site visits followed by direct (brand awareness) and referral (earned inbound links) traffic. Because of this, your content plan and web pages should be informed by your topic cluster development.

How SEO Results In More Than Just Web Traffic

In the beginning of search engine marketing, marketers stuffed their websites with keywords and links, attempting to convince Google to place them at the top of the search engine results page (SERP). Traditional search engine optimization (SEO) goals consisted of getting found online and getting clicks. Traffic was key, and lead generation was an afterthought. A decade ago, the creation and manipulation of content on a web page was based on what Google wanted to see, not necessarily what readers wanted to see.

7 Best Practices for Using Imagery on Your Website

The biggest web challenge today is designing for a dwindling human attention span. Thanks to smart phones, the average human attention span has dropped from 12 seconds to 8 seconds from 2000 to 2015 -- according to a study by Microsoft. The effective use of graphics on your website can immediately grab users attention, communicate to your audience what you stand for, and present your company’s personality. In addition, imagery SEO (search engine optimization) done right can boost your search engine rank and actually attract new organic visits to your website.

What to Expect During a Website Redesign

You've finally decided to bite the bullet and redesign your website and you're ready to dive right in and get it done. The last time you updated your site (10 years or more ago), it was a fairly simple task. Pick a WordPress template, hire your nephew who's in college to develop it, purchase a domain from Go Daddy, slap up a few pictures and voila -- your new site was live in a matter of weeks. Easy peasy!

Measuring Website Performance Through Web Analytics

If your website is a valuable, 24-hour-a-day employee in your marketing organization, you can’t just let it perform on autopilot. You need to keep track of your web metrics and analytics and spend time analyzing what these metrics mean. Before making any changes to your site's content, navigation or design, you want to dig into your analytics to measure how well your site is performing and identify areas you could improve to give users a better experience.

Avoid a Website Redesign Fail

We like to say that developing your website strategy before redesigning your website is like having an architect draw up a blueprint before building a house. You need to fully understand the detailed requirements you have and to lay a solid foundation before you begin building it.  Your website plan should work in the same way.

5 Questions to Ask  Before You Buy a Web Content Management System

Unlike print collateral, your website is a living document that requires frequent attention and updates to successfully meet your marketing and business goals.

Live Webinar: 7 Steps to Creating a Winning B2B Website

Your company's website is a hub for your marketing and sales strategy and should work as a complete lead generation platform that moves buyers through your pipeline. It has the unique ability to communicate your brand image, and keep prospects interested in learning more about your company, products and services.