Smart Marketing Blog

What to Expect During a Website Redesign

You've finally decided to bite the bullet and redesign your website and you're ready to dive right in and get it done. The last time you updated your site (10 years or more ago), it was a fairly simple task. Pick a WordPress template, hire your nephew who's in college to develop it, purchase a domain from Go Daddy, slap up a few pictures and voila -- your new site was live in a matter of weeks. Easy peasy!

Measuring Website Performance Through Web Analytics

If your website is a valuable, 24-hour-a-day employee in your marketing organization, you can’t just let it perform on autopilot. You need to keep track of your web metrics and analytics and spend time analyzing what these metrics mean. Before making any changes to your site's content, navigation or design, you want to dig into your analytics to measure how well your site is performing and identify areas you could improve to give users a better experience.

Avoid a Website Redesign Fail

We like to say that developing your website strategy before redesigning your website is like having an architect draw up a blueprint before building a house. You need to fully understand the detailed requirements you have and to lay a solid foundation before you begin building it.  Your website plan should work in the same way.

5 Questions to Ask  Before You Buy a Web Content Management System

Unlike print collateral, your website is a living document that requires frequent attention and updates to successfully meet your marketing and business goals.

Live Webinar: 7 Steps to Creating a Winning B2B Website

Your company's website is a hub for your marketing and sales strategy and should work as a complete lead generation platform that moves buyers through your pipeline. It has the unique ability to communicate your brand image, and keep prospects interested in learning more about your company, products and services.

Checklist for Selecting a Website Redesign Agency

Your website has the power to fill your pipeline with leads as it drives visitors through the buyer's journey. Our latest research shows that 60% of the technical buying process happens online. If your website isn't designed and optimized for technical buyers, you're missing out on business. It may be time to redesign your website.

Pillar Pages: Where Your Content and SEO Live

Topic clusters have become the latest trend in both search engine optimization (SEO) and content marketing. HubSpot added topic clusters into its content strategy offerings this past fall and then eliminated their keyword strategy tool earlier this year. We’ve said it before, but keywords are waning and topic clusters are in.

Web Kit: Top Resources for Your B2B Technical Website Redesign

Research shows that your company's website has major impact on how your brand is perceived by visiting customers. This means that your website needs to fully optimized and designed to showcase your brand and expertise to technical buyers.

5 Proven Tactics to Reach Engineers

At TREW Marketing, we work everyday to help deeply technical companies effectively market to engineers and scientists. Based on years of researching engineers' search, content and buying preferences, and working with companies across North America in industries from automotive to IIOT to implement content and inbound marketing programs to drive awareness and demand, we have put together this list of five proven best practices to follow. 

3 Steps to Calculate Your Leads-to-Revenue Ratio

This is a short excerpt from the book Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. The complete formula as well as a full description of how to organize your marketing team and define expected outcomes is detailed in Chapter 12.  Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these three steps to create the math model for your marketing and sales funnel. At TREW, we understand engineers want to know what output comes from certain inputs. Up to now, for traditional marketing, that’s been difficult. But with the transformation of marketing to the digital world, we now have much more insight into the inputs along the funnel such as website visitors, the rate at which those visitors convert to leads, and how leads become sales opportunities. So let’s go through the formula. I’ll use hypothetical numbers to illustrate how it works.