Smart Marketing Blog

TREW on The Marketing Book Podcast

A few months ago, TREW CEO Rebecca Geier sat down with Douglas Burdett, host of The Marketing Book Podcast, to discuss modern marketing and her book, Smart Marketing to Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.

Q&A with New TREW Crewer Sarah Seward

As a technical marketer, I have been familiar with TREW Marketing for almost two years now. I have used “Smart Marketing for Engineers” as well as TREW’s blog to help strategize my marketing plan. Now I am excited to be a part of the TREW Crew and use my background and experiences to help TREW clients grow. As the newest member of the TREW Crew, I thought I would share some information about myself and my background so you can better understand who I am and where I come from. 

TREW Teams Up with American Ceramics Society for Workshop

Like any good marketing team, we have our personas defined at TREW. While we have about six, there are four primary audience types we normally work with. One in particular is Murray, or more fondly referred to inside TREW virtual hallways as “Middle of the Road Murray”.

TREW Marketing Selected to Join HubSpot Partner Advisory Council

On the heels of marking our 5th year as a HubSpot Partner, we are honored TREW has been invited to join a select group of agency business leaders to form the first HubSpot Partner Advisory Council (PAC). This intimate group of 15 agency leaders is tasked with helping to shape the future of HubSpot’s Partner Program.

We’re Hiring: Inbound Marketing Specialist

Interested in joining the TREW Crew? We’re seeking an inbound marketing specialist to join our growing agency in Austin, Texas, focused in the B2B science, engineering and technology markets.

Podcast: How to Market Yourself to Prospective Engineering Employers

I recently joined Anthony Fasano on his podcast, The Engineering Career Coach, to talk about personal marketing in your career. While most of my time is spent helping engineering business leaders at growth companies develop and execute their brand messaging and marketing plans to drive awareness and demand, many of the same principles we use apply to personal marketing as well. Having served as a management trainer in my past life at National Instruments to many engineering managers, and now as an executive advisor and coach to several CEO's leading TREW client companies, I enjoy the opportunity to share my advice with engineers in hopes it helps them grow their careers.

Q&A with New TREW Crewer Erin Gleeson

At TREW Marketing, each of us on the Crew brings professional experience, specific areas of expertise, and plenty of character. As the most recent addition, I’ve been asked to share a bit about myself, my background, passions, and marketing knowledge. I’m proud to be part of the growing, collaborative, and talented group of marketing professionals here at TREW.

TREW Client Wineman Technology Launches New Website

Dynamometers, servo-hydraulic and hardware-in-the-loop test systems are no mystery to Wineman Technology, whose engineers are experts in test system design and development. When it came time to build a website back in 2009, however, they knew that outside help was required and called upon TREW Marketing.

4 Things I Learned During My TREW Internship

As I write this, I am in the middle of my first month out of college. In May, I graduated with an Advertising degree and a Business Foundations certificate from the University of Texas at Austin. I began my internship at TREW in June of 2016 and was eager to put my advertising and business skills to work as I entered into my senior year of college. What initially attracted me to TREW was the strong culture and passion for marketing to a specific audience. I thought that was really unique and quite smart. I also wanted to learn more about marketing and how advertising plays a role within it. 

Wineman Technology Awarded for Product, Content at NIWeek

TREW Marketing client Wineman Technology was named the National Instruments LabVIEW Tools Network Application Enablement Product of the Year for its CANalytics software.

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