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Meta Description: What is it, how do I create it, and why do I need it?

Updated March 7, 2018 Search engine optimization (SEO) is a key part of content creation, and one that is often neglected. Optimizing your content for search involves a combination of employing content best practices, such as identifying a keyword and using it in specific areas of a content piece, and technical best practices, including conducting backlink audits and setting up redirects for 404 errors.

2018 Trend: Keywords are Out, Topic Clusters are In

Since the beginning of search engine optimization, keywords have ruled when it comes to ranking on search engines. But changes to Google's algorithims and users' search terms has taken keywords out of style, with topic clusters replacing them. 

Back to Basics: A 5-Step Guide to Annual SEO Maintenance

Search engine optimization (SEO) is the framework upon which your website is built. When used appropriately, it can help your website soar to success in organic search. When neglected or used incorrectly, it can render your website invisible to searchers across the web, cutting into your bottom line.

Engineers’ Unique Search Habits Across Europe and the U.S.

Earlier this year, we conducted research with Elektor International Media into the search habits and content preferences of engineers across Europe. We also compared these results to a recent study conducted on U.S. engineers to see how habits and preferences aligned and differed between the two groups.

SEO is Alive and Well

October 29, 2015 It seems that a week can’t go by without someone publishing an article entitled, “SEO is Dead!” Once you dive into the article however, you’ll find that the title was simply to draw you in and the reality is that SEO is evolving. It is absolutely understandable why, “SEO is Dead” draws readers in for more information. Most of us take one look at that title and think, “Great! One less thing to worry about!” But the truth is that SEO is alive and well. Only some of the old rules have died.

SEO: Fact and Fiction

July 16, 2015 91% of US internet users use a search engine every month, according to the Pew Research Center of Internet, Science, and Tech. What makes this fact so important in the marketing world? This means that Search Engine Optimization (SEO) is vital in today’s online world. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Meaning that if you want your business to show up near the top results on Google searches, SEO should be an integral part of your digital marketing plan. Search Engine Watch finds that the top 5 organic results on Google get 75% of the clicks, with the number one position receiving 33% of search traffic. You need effective SEO to be among these top 5. However, before you dive into SEO to better optimize your digital presence, it’s important to note that there are some myths in the marketing world about how Search Engine Optimization works and what the best practices are. That’s where we come in to help you separate the fact from the fiction.

Creating a HubSpot Landing Page using SEO Best Practices

In this video, we’ll look at how to create a landing page in the HubSpot Marketing Platform that is best optimized for organic search traffic.  

6 Do’s and Don’t of Choosing Keywords for Your Website SEO

We’ve said it repeatedly, and we stand by the fact that content is the foundation of search engine optimization (SEO). But from the perspective of the searcher, they won’t find your site if your content doesn't contain the right keywords.

How Social Media Can Improve Your SEO

Recently, we outlined six simple steps you can take to harness the power of your social media outlets to improve your company’s SEO. Today, we’ll discuss the tight relationship between SEO and social media, giving even more context to the importance, and resulting benefits, of using them hand-in-hand and keeping SEO top of mind as you engage in social media. Want to start generating more leads to your website, now? Check out our whitepaper: Inbound Marketing: 5 Keys to Generating Leads on Your Website.

Friends with Benefits: Boosting SEO with Social Media

The importance of SEO in driving web traffic and leads is a well-established and accepted standard in online marketing. Facts and algorithms are concrete, but what about that other ever-present consumer of your phone’s data plan: the world of social media? Surely there’s value to be mined through all those virtual relationships. The good news these two friends come with great benefits when used together. Today’s social media can actually benefit your SEO strategy in a very tangible way, with two parameters: You must provide quality content that’s timely, interesting, and valuable to your “friends.” You must make it easy to share. There are six simple steps you can take to harness the power of your social media outlets to improve your company's SEO, and you'll be surprised at how easily it can be done. Today, I’ll review these six steps, and next week, we’ll share more context about the relationship between SEO and social media. Want to start generating more leads to your website, now? Check out our whitepaper: Inbound Marketing: 5 Keys to Generating Leads on Your Website.

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