Friends with Benefits: Boosting SEO with Social Media
The importance of SEO in driving web traffic and leads is a well-established and accepted standard in online marketing. Facts and algorithms are concrete, but what about that other ever-present consumer of your phone’s data plan: the world of social media? Surely there’s value to be mined through all those virtual relationships. The good news these two friends come with great benefits when used together. Today’s social media can actually benefit your SEO strategy in a very tangible way, with two parameters: You must provide quality content that’s timely, interesting, and valuable to your “friends.” You must make it easy to share. There are six simple steps you can take to harness the power of your social media outlets to improve your company's SEO, and you'll be surprised at how easily it can be done. Today, I’ll review these six steps, and next week, we’ll share more context about the relationship between SEO and social media. Want to start generating more leads to your website, now? Check out our whitepaper: Inbound Marketing: 5 Keys to Generating Leads on Your Website.