Smart Marketing Blog

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic clusters is a new SEO strategy that focuses on fully covering a topic and building relationships between keywords.

How to Write a Technical Press Release

10 Key Components You Can't Forget When Writing a Press Release News releases are still a vital piece of ongoing marketing.  They help you control your message, support SEO, and generate third-party content. But, like any content, if not written well, a news release will detract from your brand rather than support it.

4 Crucial Elements to a Website Redesign

Your website serves many roles. It has the unique ability to serve as both an outbound and inbound marketing tool, as a way to communicate your brand image to your audiences, and as a response mechanism for prospects interested in learning more about your company, products and services. You can think of your website as a valuable, 24-hour-a-day employee in your marketing organization. It’s always on, always ready to communicate your brand value and always focused on generating leads.

How-to Keep Your Gated Content Out of Search Engines

A few weeks ago, we covered whether or not to gate your high-value content, including what types of content you should be gating with a form. Gating a content resource involves setting up a landing page with a form that a contact must complete in order to access the resource. We’ve discussed the optimal number of form fields in the past (between 3 and 5 fields), along with the form fields engineers are most likely to complete according to research. Today, we’re going to talk about an oft-overlooked but critical step in publishing gated content: blocking robots from crawling and indexing that gated content piece.   

Domain Authority: What It Is and How to Improve

One of the foundational marketing projects TREW recommends to our engineering clients before ever writing a piece of content or website code is SEO strategy and topic cluster development. With an inbound approach to marketing we typically want to see your organic traffic comprising of at least 50% of your overall site visits followed by direct (brand awareness) and referral (earned inbound links) traffic. Because of this, your content plan and web pages should be informed by your topic cluster development.

How SEO Results In More Than Just Web Traffic

In the beginning of search engine marketing, marketers stuffed their websites with keywords and links, attempting to convince Google to place them at the top of the search engine results page (SERP). Traditional search engine optimization (SEO) goals consisted of getting found online and getting clicks. Traffic was key, and lead generation was an afterthought. A decade ago, the creation and manipulation of content on a web page was based on what Google wanted to see, not necessarily what readers wanted to see.

Pillar Pages: Where Your Content and SEO Live

Topic clusters have become the latest trend in both search engine optimization (SEO) and content marketing. HubSpot added topic clusters into its content strategy offerings this past fall and then eliminated their keyword strategy tool earlier this year. We’ve said it before, but keywords are waning and topic clusters are in.

Engineers are Searching Online For You

Not too long ago, the sales process for technical companies revolved around trade shows, traveling sales men, advertisements and relying on repeat business. Today, the B2B buyer's journey has evolved and so must our sales and marketing tactics. 

Topic Clusters vs. Keywords: What's the Difference

Last year, topic clusters became the newest SEO strategy, making keyword planning an outdated tactic for ranking well in search. While this new SEO strategy has changed the game when it comes to search, it hasn't taken away keyword's relevance and importance to SEO.

On-Page SEO Checklist 

Search engine optimization (SEO) is constantly evolving and changing to display the best search results for users. As digital marketers, it can be overwhelming to navigate the ever-changing SEO landscape.

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