Smart Marketing Blog

Domain Authority: What It Is and How to Improve

One of the foundational marketing projects TREW recommends to our engineering clients before ever writing a piece of content or website code is SEO strategy and topic cluster development. With an inbound approach to marketing we typically want to see your organic traffic comprising of at least 50% of your overall site visits followed by direct (brand awareness) and referral (earned inbound links) traffic. Because of this, your content plan and web pages should be informed by your topic cluster development.

How SEO Results In More Than Just Web Traffic

In the beginning of search engine marketing, marketers stuffed their websites with keywords and links, attempting to convince Google to place them at the top of the search engine results page (SERP). Traditional search engine optimization (SEO) goals consisted of getting found online and getting clicks. Traffic was key, and lead generation was an afterthought. A decade ago, the creation and manipulation of content on a web page was based on what Google wanted to see, not necessarily what readers wanted to see.

Pillar Pages: Where Your Content and SEO Live

Topic clusters have become the latest trend in both search engine optimization (SEO) and content marketing. HubSpot added topic clusters into its content strategy offerings this past fall and then eliminated their keyword strategy tool earlier this year. We’ve said it before, but keywords are waning and topic clusters are in.

Engineers are Searching Online For You

Not too long ago, the sales process for technical companies revolved around trade shows, traveling sales men, advertisements and relying on repeat business. Today, the B2B buyer's journey has evolved and so must our sales and marketing tactics. 

Topic Clusters vs. Keywords: What's the Difference

Last year, topic clusters became the newest SEO strategy, making keyword planning an outdated tactic for ranking well in search. While this new SEO strategy has changed the game when it comes to search, it hasn't taken away keyword's relevance and importance to SEO.

On-Page SEO Checklist 

Search engine optimization (SEO) is constantly evolving and changing to display the best search results for users. As digital marketers, it can be overwhelming to navigate the ever-changing SEO landscape.

2018 Trend: AMP Up Your Web Speed

As the world becomes more mobile, speed is more important  to users when they come to your website. To ramp up page loading speed, accelerated mobile pages (AMP) are the latest solution to improve website speed and user experience. 

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic clusters is a new SEO strategy that focuses on fully covering a topic and building relationships between keywords.

Meta Description: What is it, how do I create it, and why do I need it?

Updated March 7, 2018 Search engine optimization (SEO) is a key part of content creation, and one that is often neglected. Optimizing your content for search involves a combination of employing content best practices, such as identifying a keyword and using it in specific areas of a content piece, and technical best practices, including conducting backlink audits and setting up redirects for 404 errors.

2018 Trend: Keywords are Out, Topic Clusters are In

Since the beginning of search engine optimization, keywords have ruled when it comes to ranking on search engines. But changes to Google's algorithims and users' search terms has taken keywords out of style, with topic clusters replacing them. 

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