Smart Marketing Blog

Engineers are Searching Online For You

Not too long ago, the sales process for technical companies revolved around trade shows, traveling sales men, advertisements and relying on repeat business. Today, the B2B buyer's journey has evolved and so must our sales and marketing tactics. 

Topic Clusters vs. Keywords: What's the Difference

Last year, topic clusters became the newest SEO strategy, making keyword planning an outdated tactic for ranking well in search. While this new SEO strategy has changed the game when it comes to search, it hasn't taken away keyword's relevance and importance to SEO.

On-Page SEO Checklist 

Search engine optimization (SEO) is constantly evolving and changing to display the best search results for users. As digital marketers, it can be overwhelming to navigate the ever-changing SEO landscape.

2018 Trend: AMP Up Your Web Speed

As the world becomes more mobile, speed is more important  to users when they come to your website. To ramp up page loading speed, accelerated mobile pages (AMP) are the latest solution to improve website speed and user experience. 

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic clusters is a new SEO strategy that focuses on fully covering a topic and building relationships between keywords.

Meta Description: What is it, how do I create it, and why do I need it?

Updated March 7, 2018 Search engine optimization (SEO) is a key part of content creation, and one that is often neglected. Optimizing your content for search involves a combination of employing content best practices, such as identifying a keyword and using it in specific areas of a content piece, and technical best practices, including conducting backlink audits and setting up redirects for 404 errors.

2018 Trend: Keywords are Out, Topic Clusters are In

Since the beginning of search engine optimization, keywords have ruled when it comes to ranking on search engines. But changes to Google's algorithims and users' search terms has taken keywords out of style, with topic clusters replacing them. 

Back to Basics: A 5-Step Guide to Annual SEO Maintenance

Search engine optimization (SEO) is the framework upon which your website is built. When used appropriately, it can help your website soar to success in organic search. When neglected or used incorrectly, it can render your website invisible to searchers across the web, cutting into your bottom line.

Engineers’ Unique Search Habits Across Europe and the U.S.

Earlier this year, we conducted research with Elektor International Media into the search habits and content preferences of engineers across Europe. We also compared these results to a recent study conducted on U.S. engineers to see how habits and preferences aligned and differed between the two groups.

SEO is Alive and Well

October 29, 2015 It seems that a week can’t go by without someone publishing an article entitled, “SEO is Dead!” Once you dive into the article however, you’ll find that the title was simply to draw you in and the reality is that SEO is evolving. It is absolutely understandable why, “SEO is Dead” draws readers in for more information. Most of us take one look at that title and think, “Great! One less thing to worry about!” But the truth is that SEO is alive and well. Only some of the old rules have died.