Smart Marketing Blog

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Sales Enablement (3)

HubSpot CRM vs. Salesforce CRM:  6 Comparison Criteria

An effective customer relationship managment system (CRM) separates hugely successful companies...

The ONE Thing Your Sales Team Should Stop Doing Today

This was originally published in 2016 and has been updated.

On the heels of visiting a client...

Trade Show Marketing FAILS: How to Waste Money Exhibiting

This article was originally posted in 2012. 

Last week I attended the Design West (2016 note:...

Develop Your Content Plan—Map It Along the Funnel

April 26, 2016

Engineers and scientists are searching for information throughout the entire...

Sales and Marketing – the Buyers’ Journey Road Crew

February 23, 2016

We’d like to think of the buyers’ journey as if our prospect was behind the...

Always Be Helping: Creating a Self-Qualifying Sales Process

Prospects today are in the driver’s seat of their buyer’s journey, not the seller, as was...

Build a Lead Nurturing Campaign in 10 Easy Steps

Are you looking to generate more sales-ready leads while lowering the costs per lead? Consider...