Smart Marketing Blog

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Sales Enablement

HubSpot CRM vs. Salesforce CRM:  6 Comparison Criteria

An effective customer relationship managment system (CRM) separates hugely successful companies...

3 Charts Indicating Your Sales and Marketing Teams Need to Talk

Companies that use sales enablement best practices are 50% more likely to achieve or exceed...

The ONE Thing Your Sales Team Should Stop Doing Today

This was originally published in 2016 and has been updated.

On the heels of visiting a client...

Live Webinar: Help! My Pipeline Sucks!

Learn how to diagnose and take action to improve the health of your pipeline during this live...

Trade Show Marketing FAILS: How to Waste Money Exhibiting at a Trade Show

This article was originally posted in 2012. 

Last week I attended the Design West (2016 note:...

Develop Your Content Plan—Map It Along the Funnel

April 26, 2016

Engineers and scientists are searching for information throughout the entire...

What Is Sales Enablement and What Does Marketing Have To Do With It?

February 25,  2016

Sales enablement is a strategy across process, resources and technology that...

Sales and Marketing – the Buyers’ Journey Road Crew

February 23, 2016

We’d like to think of the buyers’ journey as if our prospect was behind the...

Always Be Helping: Creating a Self-Qualifying Sales Process

Prospects today are in the driver’s seat of their buyer’s journey, not the seller, as was...