Smart Marketing Blog

Video: Basics of Lead Scoring

As your inbound marketing efforts gain traction and you start to capture a steady stream of leads, you will likely encounter new issues. The surplus leads may bottleneck in the marketing > sales lead handoff, aging while waiting for review and follow up, or a drop in sales productivity as your high-value resources spend too much time evaluating leads instead of working qualified prospects. At the same time, you have a significant opportunity to monitor signs that a potential qualified buyer is ready to engage with sales.

5 Marketing Activities for Trade Show Success

Face-to-face marketing such as trade shows and seminars are a powerful way to personify your brand, capture leads, and grow customer excitement and loyalty. But trade shows can be quite expensive, so it's critical you have a clear strategy and well-defined objectives to measure your return on investment.  

Improve Your Sales Pipeline: 7 Steps to Email Nurturing

You’ve crafted buyer personas, developed content topic clusters and created optimized content for your target audience. You’re ranking well in search and generating more visits and leads than ever, but you’re not seeing an increase in business. What do you do next?

What's Sales Enablement?

Sales enablement is a strategy across process, resources and technology that improves the productivity and performance of sales’ ability to advance leads through the sales pipeline. 75% of survey respondents reported that sales enablement made a moderate or significant contribution to their sales forces

10 Questions When Creating a B2B Sales Enablement Strategy

Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most impactful way possible. A strong sales enablement strategy sets your sales people up to consistently sell more effectively. Companies that use sales enablement best practices are 50 percent more likely to achieve or exceed sales quota*.

Top 6 Topics for Sales + Marketing Alignment Sessions

Time is money.

5 Proven Tactics to Reach Engineers

At TREW Marketing, we work every day to help deeply technical companies effectively market to engineers. Based on years of researching engineers' search, content and buying preferences, and working with companies across North America in industries from automotive to IIoT to implement content and inbound marketing programs to drive awareness and demand, we have put together this list of five proven best practices to follow. 

TREW CEO Challenges Marketers to Be Brave  

‘Be Brave: Say No to Grow’: TREW Marketing’s Rebecca Geier Shares How Narrowing Business Focus Widens Potential for Success 

Infographic: The Engineer's Buyer Journey is Online

The traditional ways of marketing and selling to B2B audiences have evolved, thanks to the Internet. While the times have certainly changed, many engineering and technology companies haven't shifted their efforts to include inbound marketing.  Today, successful technical and engineering companies use inbound marketing with content as the fuel, to reach new prospects and nurture leads through the buyer's journey.

Our Next Big Opportunity: Smart Pipeline Management

  Recently, I spoke to a global audience of about 100 engineering business leaders and asked them a simple question: Are you happy with your pipeline? More specifically, I asked them to all stand, and only remain standing if they answered yes to the following questions: