Smart Marketing Blog

2020 Smart Marketing for Engineers® Research Report

Engineering-focused, full-service marketing agency, TREW Marketing, and IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote products and grow businesses, today announced the release of the 2020 Smart Marketing for Engineers® Research Report.

Live Webinar: Smart Marketing for Engineers Research Findings for 2020

Critical Insight to Engage Engineers in a New Decade Join IEEE GlobalSpec and TREW Marketing for a live webinar on December 11, 2019 at 2:00 PM EST as we share key takeaways and recommendations from our upcoming 2020 “Smart Marketing for Engineers” research report.

How the Engineering Work Environment is Changing

IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, recently released a 2019 survey of about 2,000 people across the engineering sector. These engineers responded and shared exactly how they view the pace of engineering, available resources, challenges, competition, their career path, and more. The survey concludes that:

Top 5 Findings from State of Inbound Report

Each year, Hubspot -- an inbound marketing platform -- conducts research on inbound marketing. This year, they surveyed 6200+ marketing professionals in 99 countries from a mix of industries, company sizes, and levels of seniority.  The results showed that implementing inbound marketing is paying off for marketers around the world. We boiled down this report into 5 key findings on inbound marketing and sales strategies for you. 

Infographic: Top 5 Findings from the 2019 SMFE Research Report

Planning without researching is just guessing. Strategizing your marketing spend this year without taking a look at what marketing research says is like playing darts with your marketing budget. Smart marketers research their industry, competitors, and customers so they best understand how to reach and sell to them.  

2019 B2B Marketing Trends for Technical Marketers

Engineering-focused marketing agency, TREW Marketing and IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, today announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019.

Guest Blog: Does Your Engineering Firm Suffer from this Skill Gap?

Over the past five decades, an increasingly large gap in soft skill competencies has emerged throughout the engineering industry. Yet simultaneously, the demand for soft skills is growing, specifically in technical fields such as engineering.

4 Key Findings from TREW and IEEE Research

At TREW Marketing, we place a lot of importance and focus on marketing research. Every content marketing strategy we implement is based on our research and findings. We mobilize you with this research so you can better understand how engineers search for and buy industrial solutions.

New Study Shows 60% Of The Engineers’ Buying Process Happens Online

Content and marketing experts help companies understand how to engage technical prospects and when to handoff to sales New Industrial tech-sector research shows investment in content marketing pays off in closing business with technical audiences.

Live Webinar: New 2017 Research Report

New Research Shows Technical Content, Web Presence Vastly Influence Purchases in the Industrial Tech Sector FREE WEBINAR explains how to develop content and communicate with prospects to close more business

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