Smart Marketing Blog

Engineers’ Unique Search Habits Across Europe and the U.S.

Earlier this year, we conducted research with Elektor International Media into the search habits and content preferences of engineers across Europe. We also compared these results to a recent study conducted on U.S. engineers to see how habits and preferences aligned and differed between the two groups.

New Research: Search is Top Choice for E.U. and U.S. Engineers

We teamed up with Elektor International Media to study the value of content marketing; search and online preferences; and the buyer’s journey of engineers in Europe for our 2017 research report.

TREW Marketing and Elektor Partner Together

TREW Marketing and Elektor have partnered together this year to conduct research on engineers and scientists in Europe in industries including aerospace/defense, consumer electronics, and automative. Research was also conducted on the differences between engineers in the U.S. vs. Europe. 

New Research: Smart Marketing for Engineers Europe Final Report

For many years now, TREW Marketing has dedicated hundreds of hours to studying, writing and sharing best practices, detailed methodologies, and conducting research on marketing to engineers, all available for free on our website. This eventually led to me writing my book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, and why we continually do research to arm technical business, sales and marketing leaders with data to help direct their marketing investment.

6 Grand Challenges of Marketing to Engineers Webinar

In this webinar, TREW CEO and Co-Founder Rebecca Geier discusses the unique set of challenges that come with marketing to engineers. 

New Report: State of Inbound 2016

Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. They ask them about their most pressing priorities, the challenges they face, and the strategies they plan to add in the year ahead. All of these insights are then consolidated into a master report: The State of Inbound.

Survey:  2017 Engineering Marketing Campaign Plans

Our colleagues at ENGINEERING.com are currently conducting a survey on 2017 budget plans for engineering marketers. This survey will dive into how engineering marketers are planning to spend their budgets this year.

Calling all Engineers In Europe: How Do You Seek and Use Content In Your Work and Purchase Decisions?

We are looking for engineers in European countries to respond to our survey. Share your opinion with us and you could win €50,00 or a signed book!

New Research - Part 1: When Engineers Want to Talk to Sales

The full study is available right here.  Engineers and scientists are solving the world’s grandest challenges and to do their jobs better, faster and cheaper, they need information they can trust, and products and services they can use. But engineers are naturally skeptical of marketing, so what do suppliers need to know to be attract the attention of this audience? And how do they effectively and affordably engage this audience with limited time and resources for marketing and sales?

Guest Blog: More Data on Engineers’ Buying Preferences

TREW Marketing’s recent study “Marketing and Selling to Engineers Through the Buyer's Journey” reports that more than 80% of engineers prefer to research vendor websites before talking to sales. My own research would suggest that could be an underestimate, at least in the specific case of engineers researching/buying automation system integration services.