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Are You Ready for a Marketing Plan? 4 Key Questions to Consider

A marketing plan is a roadmap that outlines all of your marketing goals, audiences, initiatives, tactics, budget, and expected results over a period of time -- typically produced annually. A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. 

Outbound vs. Inbound Marketing

In the digital age, the traditional outbound way of marketing is no longer effective. In order to convert visitors to leads and close sales, a more modern approach is needed. This is where inbound marketing comes in, a method HubSpot describes as “the best way to turn strangers into customers and promoters of your business” and also the fundamental basis of our marketing strategy at TREW. To help you differentiate between traditional, outbound marketing and modern, inbound marketing; let’s break down the two.

How to Gauge the ROI of Your Marketing Program

Marketers are under steady pressure to demonstrate ROI for their marketing programs. And with so many great analytics tools out there, determining marketing ROI is no longer a guessing game. They key is to know what to measure, and when to help inform your marketing decisions and truly understand what’s working for your organization and what isn’t.

Grow Your Reach, Web Traffic, and Leads with Partner Co-Marketing

Do you want to grow your brand reach, drive more traffic to your website, and increase your leads? For most small-to-medium-sized businesses the answer to this question is wholeheartedly, “yes, please.” Partner co-marketing is often overlooked during the marketing planning process, a significant missed opportunity to extend your brand in an economical manner.

3 Inbound Marketing Proof Points

You may be tired of hearing us preach the importance of inbound marketing when it comes to reaching B2B technical audiences. Or maybe you think developing content and maintaining a website is too much work. Whether you doubt the inbound marketing methodology or believe it's too time-consuming to implement, here are some data points that may serve as a catalyst to spark your interest in implementing an inbound marketing approach for your business. 

How to Create a B2B Marketing Plan that Drives Results

There is a great saying many marketers use, “If you don’t know where you’re going, any road will take you there.” Without a plan, how do you know what you need to do, in priority order, to get there? In busy times, it is difficult to take a pause from everyday work to stop, breathe, focus, and plan. Instead, many rush down any road that looks promising at the moment. Unfortunately, these unplanned roads lead to mediocre results and higher costs – in time, money, stress, and frustration.

Practical Steps for Creating a Product Positioning Statement

Congratulations! You've created a product, figured out your pricing and distribution model (not to mention a ton of other details), and are ready to bring it to market. Or almost ready. First you need a positioning statement.

Checklist for Creating B2B Buyer Personas

Buyer personas are vital to you as a marketer whether you are planning your marketing strategy, brainstorming new web content or redesigning your website. Smart marketers break down potential customers into audience segments called buyer personas to help them customize marketing efforts to their ideal clients.

Use It or Lose It - 6 Ideas for End-of-Year Marketing Spend

December is here and will quickly fly by. If you have marketing budget dollars to spend before the year ends, you are feeling the pressure. We've put together a list of quick, effective marketing investments for you to consider.

3 Things Top Performers Do to Ensure Marketing Planning Success

In my 6 years as a marketing strategist for TREW, I've had the opportunity to work with many B2B marketing leadership teams to build successful marketing plans. And occasionally, I've worked with teams that, despite developing a great plan, failed to implement it successfully. I recently had a prospect ask me what separates teams who are able to implement successful plans that generate results from teams who create plans, but don't see results.

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