Smart Marketing Blog

Make Content King of Your Marketing Strategy

Smart, well-developed content is key when coming up with your company’s marketing strategy, but what qualifies as quality content? Quality content is targeted towards your key personas, has relevant themes, and engages your target audiences through a consistent cadence of content development.

Top 5 Findings from State of Inbound Report

Each year, Hubspot -- an inbound marketing platform -- conducts research on inbound marketing. This year, they surveyed 6200+ marketing professionals in 99 countries from a mix of industries, company sizes, and levels of seniority.  The results showed that implementing inbound marketing is paying off for marketers around the world. We boiled down this report into 5 key findings on inbound marketing and sales strategies for you. 

Six Key Factors To A Successful PR Campaign

Public Relations is part of a comprehensive marketing campaign, and an effective way to spread the message of a new product, technology initiative, or other significant milestone or shift for your company.

Infographic: Top 5 Findings from the 2019 SMFE Research Report

Planning without researching is just guessing. Strategizing your marketing spend this year without taking a look at what marketing research says is like playing darts with your marketing budget. Smart marketers research their industry, competitors, and customers so they best understand how to reach and sell to them.  

How to Write Content For Your Sales Funnel

Inbound marketing is all about creating and promoting content that attracts, converts, closes and delights your buyer personas. To successfully do this, you need content for each stage of the inbound marketing funnel. Additionally, you need content for each specific buyer persona who enters your marketing funnel so you can successfully turn web visitors into customers. 

How to Create a B2B Marketing Plan that Drives Results

There is a great saying many marketers use, “If you don’t know where you’re going, any road will take you there.” Without a plan, how do you know what you need to do, in priority order, to get there? In busy times, it is difficult to take a pause from everyday work to stop, breathe, focus, and plan. Instead, many rush down any road that looks promising at the moment. Unfortunately, these unplanned roads lead to mediocre results and higher costs – in time, money, stress, and frustration.

Practical Steps for Creating a Product Positioning Statement

Congratulations! You've created a product, figured out your pricing and distribution model (not to mention a ton of other details), and are ready to bring it to market. Or almost ready. First you need a positioning statement.

Checklist for Creating B2B Buyer Personas

Buyer personas are vital to you as a marketer whether you are planning your marketing strategy, brainstorming new web content or redesigning your website. Smart marketers break down potential customers into audience segments called buyer personas to help them customize marketing efforts to their ideal clients.

Use It or Lose It - 6 Ideas for End-of-Year Marketing Spend

December is here and will quickly fly by. If you have marketing budget dollars to spend before the year ends, you are feeling the pressure. We've put together a list of quick, effective marketing investments for you to consider.

Marketing Training for Your Channel and Association Membership

If you are a Channel Program Manager or Association Manager, chances are you are always on the hunt for quality speakers and educational materials right-sized for your next conference. It can be difficult to find a speaker that has the whole package: industry knowledge, understanding of typical challenges your membership faces, balanced engaging-but-practical material, and content to engage members post-event.

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