Smart Marketing Blog

Case Study: Vertech Embraces Inbound Marketing

This past year, Vertech—a system integrator with offices in California, Arizona and Tennessee—partnered with the TREW Crew to implement inbound marketing tactics to reach and engage technical audiences. By engaging TREW to help with marketing planning and strategy, these self-proclaimed control freaks ended up increasing their web traffic by 33% and generating almost 250 leads in their first year of inbound marketing.

5 Tips for a Successful Product Launch

Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing credibility are only a fraction of the challenges you will face during product launch. Understanding these challenges helps increase your chances for success. 1. Prepare: Building your world-changing product was just the beginning. Knowing your target audience and its care-abouts is extremely important. If your answer to the question, “Who are you targeting?” is, “Everyone,” you’re facing an uphill battle. An effective way to help narrow down your audience and plan marketing activities accordingly is by creating and using buyer personas.

3 Steps to Calculate Your Leads-to-Revenue Ratio

This is a short excerpt from the book Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. The complete formula as well as a full description of how to organize your marketing team and define expected outcomes is detailed in Chapter 12.  Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these three steps to create the math model for your marketing and sales funnel. At TREW, we understand engineers want to know what output comes from certain inputs. Up to now, for traditional marketing, that’s been difficult. But with the transformation of marketing to the digital world, we now have much more insight into the inputs along the funnel such as website visitors, the rate at which those visitors convert to leads, and how leads become sales opportunities. So let’s go through the formula. I’ll use hypothetical numbers to illustrate how it works.

13 Inbound Activities to Include in Your B2B Marketing Plan

More and more technical B2B companies are incorporating inbound marketing strategies into their integrated marketing plans. Inbound marketing strategies that are directly tied to business goals can be a methodical, proven, and cost-effective approach to building corporate awareness and credibility, and generating high-quality leads.

Introduction to Message Mapping for Effective Communication

A message map is a framework used to create compelling, relevant messages for various audience segments. It also serves as an organizational alignment tool to ensure message consistency. Whether you are launching your company, introducing the next big product, or preparing for other major marketing campaigns, messaging mapping is an important step in communicating effectively.

Plan 2018 by Reviewing 2017: Top 5 Blog Posts

The end of 2017 is here, which means it's time to look back at your 2017 marketing to plan your 2018 marketing. In the spirit of evaluating our past year of marketing efforts, we reviewed all our content, including blog posts, to identify those pieces that resonated the most with our readers and were most popular.

Setting Marketing Goals that Drive Success

‘Tis the season to be thinking of the year ahead. What do you want to accomplish? Where do you want to be next year at this time? How will you get there?

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic clusters is a new SEO strategy that focuses on fully covering a topic and building relationships between keywords.

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, I spent three years working in-house as the one and only member of the marketing department. When you’re responsible for all the marketing tasks for a company, it can be overwhelming and daunting at times, so here are seven tips to make your job easier.

The Four Stages of B2B Inbound Marketing

Inbound marketing can seem complex and overwhelming when you’re starting off, but it doesn’t have to be. Rather than trying to do everything at once, focus on one step at a time and slowly build up your inbound marketing efforts. Inbound is definitely a marathon as opposed to a sprint, so be patient and consistent with your efforts, and soon you’ll start reaping the rewards!