Smart Marketing Blog

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, I spent three years working in-house as the one and only member of the marketing department. When you’re responsible for all the marketing tasks for a company, it can be overwhelming and daunting at times, so here are seven tips to make your job easier.

The Four Stages of B2B Inbound Marketing

Inbound marketing can seem complex and overwhelming when you’re starting off, but it doesn’t have to be. Rather than trying to do everything at once, focus on one step at a time and slowly build up your inbound marketing efforts. Inbound is definitely a marathon as opposed to a sprint, so be patient and consistent with your efforts, and soon you’ll start reaping the rewards!

Key Marketing Acronyms for B2B Marketers to Understand and Employ

Business in general is replete with acronyms and jargon, and marketing is no exception. In fact, it’s likely one of the most jargon-y fields out there.

How to Create a B2B Marketing Plan that Drives Results

Updated August 15, 2017 There is a great saying many marketers use, “If you don’t know where you’re going, any road will take you there.” Without a plan, how do you know what you need to do, in priority order, to get there? In busy times, it is difficult to take a pause from everyday work to stop, breathe, focus, and plan. Instead, many rush down any road that looks promising at the moment. Unfortunately, these unplanned roads lead to mediocre results and higher costs – in time, money, stress, and frustration.

B2B Inbound Marketing Checklist: 11-Steps to Get Started Today

One of the most frequent questions we receive at TREW is, "What steps do I need to take to implement an inbound marketing approach geared towards a technical audience?"

TREW Marketing and Elektor Partner Together

TREW Marketing and Elektor have partnered together this year to conduct research on engineers and scientists in Europe in industries including aerospace/defense, consumer electronics, and automative. Research was also conducted on the differences between engineers in the U.S. vs. Europe. 

What to Include on Your Marketing Scorecard

When developing a marketing plan, determining how you’ll measure the success of your activities is as important as identifying activities themselves. Are you making progress toward your marketing goals? Which activities are bringing in the most leads? Are people finding you on search?

6 Grand Challenges of Marketing to Engineers Webinar

In this webinar, TREW CEO and Co-Founder Rebecca Geier discusses the unique set of challenges that come with marketing to engineers. 

3 Online Tools to Evaluate Your Inbound Marketing Foundation

If you’re looking to move to an inbound marketing model, the best place to start is to evaluate where you are today. Is your Website working for you? How’s your content marketing strategy? Can your target audience find you on search? We love these three quick and easy – and free! – online tools that will get you started.

Interested in an Inbound Marketing Workshop?

At TREW, our workshops are led by senior marketing consultants and cover multiple inbound marketing topics that are aimed at helping you meet your business or organizational goals.