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Building Your B2B Marketing Team

Though each company organizes its marketing team based on its unique culture, budget, and expected outcomes, there are three general approaches you can take:

13 Inbound Activities to Include in Your B2B Marketing Plan

More and more technical B2B companies are incorporating inbound marketing strategies into their integrated marketing plans. Inbound marketing strategies that are directly tied to business goals can be a methodical, proven, and cost-effective approach to building corporate awareness and credibility, and generating high-quality leads.

Five Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.” Without planning and a sound strategy, how can you know where you are going or what you need to do to get there? Here are five steps to develop your marketing plan. 

What is a Lead Conversion Funnel?

  To understand what a lead conversion funnel is, you should know what a regular ol’ funnel is. According to “The Google”… So for our purposes, a Lead Conversion Funnel at the most basic level is a visualization of how prospects or leads interact with your company from an unknown website visitor to a new, first-time customer. The only difference with a Lead Conversion Funnel and your run of the mill kitchen funnel is that 100% of the contents poured in do not come out as customers.  This is where the conversion portion comes into play. There are imaginary holes in your funnel where leads leak out for various reasons, including disqualification, lack of interest, unsubscribes etc. In order to predict this loss with a reasonable amount of certainty, you use conversion rates to calculate the various lead stages. Each company’s conversion rates will vary but typically are fairly consistent from industry to industry.

5 Tips for a Successful Product Launch

Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing credibility are only a fraction of the challenges you will face during product launch. Understanding these challenges helps increase your chances for success.

Ensuring a Cohesive Rebranding Strategy Around a B2B Merger or Acquisition

Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a merger or acquisition. Rebranding could include a name change, new or refreshed logo, revised brand positioning and messaging -- or all of the above.

Think Beyond the Funnel & Leverage the Flywheel

For years, sales and marketing teams have focused their time and efforts around a funnel that focuses on attracting prospects at the top and converting them through various phases until they become an output at the bottom.   

B2B Marketing Planning Checklist

Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a hit-or-miss proposition. Usually a miss. Your time and budget are limited, so to ensure inbound marketing success and deliver measurable results, you need a solid, documented plan. 

3 Steps to Calculate Your Leads-to-Revenue Ratio

Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these three steps to create the math model for your lead generation strategy.

Live Webinar: Smart Marketing for Engineers Research Findings for 2020

Critical Insight to Engage Engineers in a New Decade Join IEEE GlobalSpec and TREW Marketing for a live webinar on December 11, 2019 at 2:00 PM EST as we share key takeaways and recommendations from our upcoming 2020 “Smart Marketing for Engineers” research report.

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