Smart Marketing Blog

Introduction to Message Mapping for Effective Communication

A message map is a framework used to create compelling, relevant messages for various audience segments. It also serves as an organizational alignment tool to ensure message consistency. Whether you are launching your company, introducing the next big product, or preparing for other major marketing campaigns, messaging mapping is an important step in communicating effectively.

Plan 2018 by Reviewing 2017: Top 5 Blog Posts

The end of 2017 is here, which means it's time to look back at your 2017 marketing to plan your 2018 marketing. In the spirit of evaluating our past year of marketing efforts, we reviewed all our content, including blog posts, to identify those pieces that resonated the most with our readers and were most popular.

Setting Marketing Goals that Drive Success

‘Tis the season to be thinking of the year ahead. What do you want to accomplish? Where do you want to be next year at this time? How will you get there?

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic clusters is a new SEO strategy that focuses on fully covering a topic and building relationships between keywords.

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, I spent three years working in-house as the one and only member of the marketing department. When you’re responsible for all the marketing tasks for a company, it can be overwhelming and daunting at times, so here are seven tips to make your job easier.

The Four Stages of B2B Inbound Marketing

Inbound marketing can seem complex and overwhelming when you’re starting off, but it doesn’t have to be. Rather than trying to do everything at once, focus on one step at a time and slowly build up your inbound marketing efforts. Inbound is definitely a marathon as opposed to a sprint, so be patient and consistent with your efforts, and soon you’ll start reaping the rewards!

Key Marketing Acronyms for B2B Marketers to Understand and Employ

Business in general is replete with acronyms and jargon, and marketing is no exception. In fact, it’s likely one of the most jargon-y fields out there.

How to Create a B2B Marketing Plan that Drives Results

Updated August 15, 2017 There is a great saying many marketers use, “If you don’t know where you’re going, any road will take you there.” Without a plan, how do you know what you need to do, in priority order, to get there? In busy times, it is difficult to take a pause from everyday work to stop, breathe, focus, and plan. Instead, many rush down any road that looks promising at the moment. Unfortunately, these unplanned roads lead to mediocre results and higher costs – in time, money, stress, and frustration.

B2B Inbound Marketing Checklist: 11-Steps to Get Started Today

One of the most frequent questions we receive at TREW is, "What steps do I need to take to implement an inbound marketing approach geared towards a technical audience?"

TREW Marketing and Elektor Partner Together

TREW Marketing and Elektor have partnered together this year to conduct research on engineers and scientists in Europe in industries including aerospace/defense, consumer electronics, and automative. Research was also conducted on the differences between engineers in the U.S. vs. Europe.