Smart Marketing Blog

Five Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.” Without planning and a sound strategy, how can you know where you are going or what you need to do to get there? Here are five steps to develop your marketing plan. For a more detailed reference, check out our ebook, Preparing Your 12-Month Marketing Plan.

TREW Clients Shine at NIWeek 2018

From awards recognition, to local television news feature stories and keynote stage appearances, TREW clients stood out among the more than 600 National Instruments alliance partners in attendance at NIWeek 2018 in Austin, Texas.

Historical Blog Optimization: Work Smarter, Not Harder

This January at our company retreat, the TREW Crew chose a new internal motto: work smarter, not harder.  As a small, but nimble team of marketers, we must be sure that we spend our time effectively while wearing multiple hats across the organization.

Top 6 Topics for Sales + Marketing Alignment Sessions

Time is money.

Case Study: Software Product Launch

When Wineman Technology decided to launch a new software product for the automotive and aerospace markets, they choose TREW Marketing--their long-term marketing partner--to help get the word out on their latest product.

15 Tips To Demystify Product Naming

So you’ve developed a new product for your technical industry - spent hundreds of hours and undergone multiple rounds of revisions and beta tests, figured out your pricing and distribution model – and now it’s time to bring it to market.

Case Study: Vertech Embraces Inbound Marketing

This past year, Vertech—a system integrator with offices in California, Arizona and Tennessee—partnered with the TREW Crew to implement inbound marketing tactics to reach and engage technical audiences. By engaging TREW to help with marketing planning and strategy, these self-proclaimed control freaks ended up increasing their web traffic by 33% and generating more than 200% more leads in their first year of inbound marketing.

5 Tips for a Successful Product Launch

Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing credibility are only a fraction of the challenges you will face during product launch. Understanding these challenges helps increase your chances for success. 1. Prepare: Building your world-changing product was just the beginning. Knowing your target audience and its care-abouts is extremely important. If your answer to the question, “Who are you targeting?” is, “Everyone,” you’re facing an uphill battle. An effective way to help narrow down your audience and plan marketing activities accordingly is by creating and using buyer personas.

3 Steps to Calculate Your Leads-to-Revenue Ratio

This is a short excerpt from the book Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. The complete formula as well as a full description of how to organize your marketing team and define expected outcomes is detailed in Chapter 12.  Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these three steps to create the math model for your marketing and sales funnel. At TREW, we understand engineers want to know what output comes from certain inputs. Up to now, for traditional marketing, that’s been difficult. But with the transformation of marketing to the digital world, we now have much more insight into the inputs along the funnel such as website visitors, the rate at which those visitors convert to leads, and how leads become sales opportunities. So let’s go through the formula. I’ll use hypothetical numbers to illustrate how it works.

13 Inbound Activities to Include in Your B2B Marketing Plan

More and more technical B2B companies are incorporating inbound marketing strategies into their integrated marketing plans. Inbound marketing strategies that are directly tied to business goals can be a methodical, proven, and cost-effective approach to building corporate awareness and credibility, and generating high-quality leads.