Smart Marketing Blog

Social Media for Engineers: Best Practices

Social media is an easy and strategic method to promoting your content from blog posts to case studies.  However, to successfully create a social buzz, you must center social media to your target audience.  Catering social media posts to engineers is much different than promoting content targeted towards millennials.  This post will discuss the best practices for reaching engineers through social media and what platforms are most effective.

3 Inbound Marketing Proof Points

You may be tired of hearing us preach the importance of inbound marketing when it comes to reaching B2B technical audiences. Or maybe you think developing content and maintaining a website is too much work. Whether you doubt the inbound marketing methodology or believe it's too time-consuming to implement, here are some data points that may serve as a catalyst to spark your interest in implementing an inbound marketing approach for your business. 

Want to Market Against Your Competitors? Proceed Carefully

Remember when you were young, and there was that kid who spent more time dissing you or others than making something of themselves? Maybe you wanted to let them have it, but you knew (or maybe your parents gave you some advice) that it was best to take the high road and focus on your strengths and success. There is some wisdom in this childhood scenario for grownups running businesses, product lines, and service areas, who are competing for awareness, customers, and marketshare. In every market, every town, every application space, you are going to face competition. And that's a good thing - for companies and consumers. But maybe you are considering making a move to directly market against your competitor. Is this a good idea? The answer is, maybe, but be careful. Let's look at a a recent example to help illustrate some upsides and downsides for consideration: Microsoft's recent ad campaign against Google in the mainstream business press. Here is one of their ads: Microsoft ad, Text to the right

Brand Positioning: Questions to Ask

Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and attributes. One of the first steps to brand positioning is to create a company positioning statement that describes what you do, who you do it for, and what differentiates you from others in the market.

Make Content King of Your Marketing Strategy

Smart, well-developed content is key when coming up with your company’s marketing strategy, but what qualifies as quality content? Quality content is targeted towards your key personas, has relevant themes, and engages your target audiences through a consistent cadence of content development.

Top 5 Findings from State of Inbound Report

Each year, Hubspot -- an inbound marketing platform -- conducts research on inbound marketing. This year, they surveyed 6200+ marketing professionals in 99 countries from a mix of industries, company sizes, and levels of seniority.  The results showed that implementing inbound marketing is paying off for marketers around the world. We boiled down this report into 5 key findings on inbound marketing and sales strategies for you. 

Six Key Factors To A Successful PR Campaign

Public Relations is part of a comprehensive marketing campaign, and an effective way to spread the message of a new product, technology initiative, or other significant milestone or shift for your company.

Infographic: Top 5 Findings from the 2019 SMFE Research Report

Planning without researching is just guessing. Strategizing your marketing spend this year without taking a look at what marketing research says is like playing darts with your marketing budget. Smart marketers research their industry, competitors, and customers so they best understand how to reach and sell to them.  

How to Write Content For Your Sales Funnel

Inbound marketing is all about creating and promoting content that attracts, converts, closes and delights your buyer personas. To successfully do this, you need content for each stage of the inbound marketing funnel. Additionally, you need content for each specific buyer persona who enters your marketing funnel so you can successfully turn web visitors into customers. 

How to Create a B2B Marketing Plan that Drives Results

There is a great saying many marketers use, “If you don’t know where you’re going, any road will take you there.” Without a plan, how do you know what you need to do, in priority order, to get there? In busy times, it is difficult to take a pause from everyday work to stop, breathe, focus, and plan. Instead, many rush down any road that looks promising at the moment. Unfortunately, these unplanned roads lead to mediocre results and higher costs – in time, money, stress, and frustration.

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