Smart Marketing Blog

B2B Marketing Planning Checklist

Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a hit-or-miss proposition. Usually a miss. Your time and budget are limited, so to ensure inbound marketing success and deliver measurable results, you need a solid, documented plan. 

3 Steps to Calculate Your Leads-to-Revenue Ratio

Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these three steps to create the math model for your lead generation strategy.

How the Engineering Work Environment is Changing

IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, recently released a 2019 survey of about 2,000 people across the engineering sector. These engineers responded and shared exactly how they view the pace of engineering, available resources, challenges, competition, their career path, and more. The survey concludes that:

Are You Ready for  a Marketing Plan? 4 Key Questions to Consider

A marketing plan is a roadmap that outlines all of your marketing goals, audiences, initiatives, tactics, budget, and expected results over a period of time -- typically produced annually. A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. 

The 5 Best Features of HubSpot

These days, I spend a majority of my time in HubSpot. Whether it's designing a web pages, writing a blog, scheduling an email, gathering metrics, or creating a landing page form, HubSpot makes my job easier. While I may have drank the HubSpot kool-aid, there's a few key reasons companies are moving toward HubSpot once they see the power of this platform.

The Most Costly Mistake that Trade Show Exhibitors Make

Events are in my blood. My college days at Texas A&M were spent organizing student organization trade shows. During my early career at National Instruments, I planned 50+ trade show exhibits annually, and now I consult with TREW clients on their trade show strategy.

How to Gauge the ROI of Your Marketing Program

Marketers are under steady pressure to demonstrate ROI for their marketing programs. And with so many great analytics tools out there, determining marketing ROI is no longer a guessing game. They key is to know what to measure, and when to help inform your marketing decisions and truly understand what’s working for your organization and what isn’t.

Want to Market Against Your Competitors? Proceed Carefully

Remember when you were young, and there was that kid who spent more time dissing you or others than making something of themselves? Maybe you wanted to let them have it, but you knew (or maybe your parents gave you some advice) that it was best to take the high road and focus on your strengths and success.

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic clusters is a new SEO strategy that focuses on fully covering a topic and building relationships between keywords.

How to Write a Technical Press Release

10 Key Components You Can't Forget When Writing a Press Release News releases are still a vital piece of ongoing marketing.  They help you control your message, support SEO, and generate third-party content. But, like any content, if not written well, a news release will detract from your brand rather than support it.

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