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Marketing Planning

Q&A from 2022 State of Marketing to Engineers Webinar

Thanks to everyone who joined GlobalSpec and TREW Marketing for our 2022 State of Marketing to...

2022 State of Marketing to Engineers Research: How to Attract and Influence Technical Audiences

This week in conjunction with GlobalSpec, TREW Marketing announced the release of the 2022 State...

Three Key B2B Digital Marketing Trends for 2022

The global events of the last few of years have accelerated growing digital trends, and...

Three Prerequisites to a Successful ABM Campaign

While account-based marketing (ABM) is not a new concept, the limitations the pandemic has...

2022 Technical Marketing Insights Reports to Watch For

Buying teams, customer-centricity, net promoter score, customer success teams—jargon aside, good...

Stop, Collaborate And Listen: Harness The Voice Of Your Customers

One of the most interesting phenomena we encounter with our clients is the realization that what...

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

5 Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...

2021 State of Marketing to Engineers Top Findings

Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE

The 2021...