Smart Marketing Blog

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Marketing Planning

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

5 Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...

Q&A From 2021 State of Marketing to Engineers Webinar

Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...

2021 State of Marketing to Engineers Top Findings

Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE

The 2021...

Marketing Tricks and Treats for Working Smarter, Not Harder

To celebrate this spooky month and look ahead to next year, we wanted to share a few tricks and...

Getting Started with B2B LinkedIn Advertising

For engineering and technical companies that leverage social media in support of their overall...

A Decade of Smart Technical Marketing: Q&A with Morgan Norris

This month, TREW Marketing celebrated the 10th anniversary of Morgan Norris joining our team. ...

Where Does Inbound Fit in Your Marketing Plan?

Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing...

Building Your B2B Marketing Team

Though each company organizes its marketing team based on its unique culture, budget, and...