Smart Marketing Blog

Posts about

Marketing Planning

2021 State of Marketing to Engineers Top Findings

Engineers Rely on Digital Content for More than 50% of the Buyer’s Journey, AND MORE

The 2021...

Marketing Tricks and Treats for Working Smarter, Not Harder

To celebrate this spooky month and look ahead to next year, we wanted to share a few tricks and...

Getting Started with B2B LinkedIn Advertising

For engineering and technical companies that leverage social media in support of their overall...

A Decade of Smart Technical Marketing: Q&A with Morgan Norris

This month, TREW Marketing celebrated the 10th anniversary of Morgan Norris joining our team. ...

Where Does Inbound Fit in Your Marketing Plan?

Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing...

Building Your B2B Marketing Team

Though each company organizes its marketing team based on its unique culture, budget, and...

13 Inbound Activities to Include in Your B2B Marketing Plan

More and more technical B2B companies are incorporating inbound marketing strategies into their...

Five Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...

5 Tips for a Successful Product Launch

Did you know that only 25% of product launches are successful after launch? Generating brand...

Ensuring a Cohesive Rebranding Strategy Around a B2B Merger or Acquisition

Rebranding occurs when a company decides to change a significant element of its brand, and is...