Smart Marketing Blog

Live Webinar: Smart Marketing for Engineers Research Findings for 2020

Critical Insight to Engage Engineers in a New Decade Join IEEE GlobalSpec and TREW Marketing for a live webinar on December 11, 2019 at 2:00 PM EST as we share key takeaways and recommendations from our upcoming 2020 “Smart Marketing for Engineers” research report.

Free Ebook - Smart Marketing for Engineers: Lead Generation

Looking to grow leads for your B2B company? Smart Marketing for Engineers: Lead Generation is a free guidebook for B2B technical business leaders who need to grow their lead generation methods. This ebook describes the ‘inbound marketing’ revolution taking place today and includes a detailed approach for targeting technical business audiences and effectively generating leads.

The Importance of Content in the Digital World

In today’s digital world, creating content should be a top goal in order to increase more inbound traffic to your website and become a trusted advisor. Start by identifying a handful of employees who could provide quality blog content and then start out at two per month if you are new to blogging. To make sure to stay on top of the craft, block out an hour on your calendar each month to dedicate to writing your post. From there, move to bi-weekly posts and then weekly. Creating a steady content stream doesn’t happen overnight, but the more effort you put in toward it, the greater your return will be. Over time, your content will become better crafted and more educational, making your site the go-to place for relevant knowledge within your industry. Let’s dig into the top reasons content remains so important.

Outbound vs. Inbound Marketing

In the digital age, the traditional outbound way of marketing is no longer effective. In order to convert visitors to leads and close sales, a more modern approach is needed. This is where inbound marketing comes in, a method HubSpot describes as “the best way to turn strangers into customers and promoters of your business” and also the fundamental basis of our marketing strategy at TREW. To help you differentiate between traditional, outbound marketing and modern, inbound marketing; let’s break down the two.

Staying Organized in Your Marketing Platform

I realize that this isn’t the most exciting topic out there. Actually, it’s probably one of the least exciting things you can discuss (unless you’re one of those people who likes this kind of thing). But keeping house in your marketing platform is a necessary evil. Without an effective way of organizing your content and data, you risk not being able to find what you need when you need it. 

The Most Costly Mistake that Trade Show Exhibitors Make

Events are in my blood. My college days at Texas A&M were spent organizing student organization trade shows. During my early career at National Instruments, I planned 50+ trade show exhibits annually, and now I consult with TREW clients on their trade show strategy.

Stop Interrupting and Selling, Start Educating and Supporting

Marketing and selling in the B2B engineering and technical space used to require exhibiting at trade shows and placing print ads in trade journals or technical publications. But engineers and technical buyers now prefer to start their product or service evaluation online instead of at events as they did in the past. More and more, these buyers want to be educated vs. sold to in the traditional sense. 

Grow Your Reach, Web Traffic, and Leads with Partner Co-Marketing

Do you want to grow your brand reach, drive more traffic to your website, and increase your leads? For most small-to-medium-sized businesses the answer to this question is wholeheartedly, “yes, please.” Partner co-marketing is often overlooked during the marketing planning process, a significant missed opportunity to extend your brand in an economical manner.

Don’t Break the (Internet Privacy) Law

If you’ve worked in marketing for any time, you’re aware that there are laws in your state/country regulating the use of citizens’ data and protecting citizens’ privacy. What you might not be aware of though is the specifics of these laws, or that some laws transcend state and country boundaries.

Seven Characteristics of a Great Spokesperson

This week, TREW Marketing is on the road, conducting a press tour with a client who recently introduced a new product. As we prepped, we were reminded of the factors behind a successful technical press meeting, and one of the most important: a great spokesperson.

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