Smart Marketing Blog

Use It or Lose It - 6 Ideas for End-of-Year Marketing Spend

December is here and will quickly fly by. If you have marketing budget dollars to spend before the year ends, you are feeling the pressure. We've put together a list of quick, effective marketing investments for you to consider.

5 Marketing Activities for Trade Show Success

Face-to-face marketing such as trade shows and seminars are a powerful way to personify your brand, capture leads, and grow customer excitement and loyalty. But trade shows can be quite expensive, so it's critical you have a clear strategy and well-defined objectives to measure your return on investment.  

Marketing Training for Your Channel and Association Membership

If you are a Channel Program Manager or Association Manager, chances are you are always on the hunt for quality speakers and educational materials right-sized for your next conference. It can be difficult to find a speaker that has the whole package: industry knowledge, understanding of typical challenges your membership faces, balanced engaging-but-practical material, and content to engage members post-event.

Six Characteristics of a Great Spokesperson

During a presentation, your technical spokesperson becomes the voice of your company. While often the person is an expert on the product or technology, they are less often comfortable or experienced telling that story to an external audience. However, the strength of your spokesperson makes a significant difference in how your company, products and services are perceived.

2019 B2B Marketing Trends for Technical Marketers

Engineering-focused marketing agency, TREW Marketing and IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, today announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019.

Historical Blog Optimization: Work Smarter, Not Harder

This January at our company retreat, the TREW Crew chose a new internal motto: work smarter, not harder.  As a small, but nimble team of marketers, we must be sure that we spend our time effectively while wearing multiple hats across the organization.

Social Media: Real-world Examples that Dispel the Myths

Many technical B2B business leaders believe social media is not relevant in the technical and engineering space. Other engineering and technical companies just don't understand where to start or how to measure success in social media marketing. 

Where Does Inbound Fit in Your Marketing Plan?

Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing plan. Today, successful technical and engineering companies use inbound marketing to reach new prospects and nurture leads through the buyer's journey.

The Key to Powerful Content: A Strong Brand

We hear the success of content marketing strategies: speaking directly to a target audience, web traffic, lead generation. We want those results and we want them now, so we jump to developing content – webpages, white papers and presentation slides – often skipping the backbone of that content: a strong brand identity.

7 Best Practices for Using Imagery on Your Website

The biggest web challenge today is designing for a dwindling human attention span. Thanks to smart phones, the average human attention span has dropped from 12 seconds to 8 seconds from 2000 to 2015 -- according to a study by Microsoft. The effective use of graphics on your website can immediately grab users attention, communicate to your audience what you stand for, and present your company’s personality. In addition, imagery SEO (search engine optimization) done right can boost your search engine rank and actually attract new organic visits to your website.

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