Smart Marketing Blog

Six Characteristics of a Great Spokesperson

During a presentation, your technical spokesperson becomes the voice of your company. While often the person is an expert on the product or technology, they are less often comfortable or experienced telling that story to an external audience. However, the strength of your spokesperson makes a significant difference in how your company, products and services are perceived.

Five Critical Steps to Developing a Marketing Plan

Marketers have a saying: “If you don’t know where you’re going, any road will take you there.” Without planning and a sound strategy, how can you know where you are going or what you need to do to get there? Here are five steps to develop your marketing plan. 

What is a Lead Conversion Funnel?

  To understand what a lead conversion funnel is, you should know what a regular ol’ funnel is. According to “The Google”… So for our purposes, a Lead Conversion Funnel at the most basic level is a visualization of how prospects or leads interact with your company from an unknown website visitor to a new, first-time customer. The only difference with a Lead Conversion Funnel and your run of the mill kitchen funnel is that 100% of the contents poured in do not come out as customers.  This is where the conversion portion comes into play. There are imaginary holes in your funnel where leads leak out for various reasons, including disqualification, lack of interest, unsubscribes etc. In order to predict this loss with a reasonable amount of certainty, you use conversion rates to calculate the various lead stages. Each company’s conversion rates will vary but typically are fairly consistent from industry to industry.

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical audience.  If you’ve hired a technical marketing manager, pass along this information to help your new staff member understand the breadth and depth of technical marketing. Or, if you’ve just been hired as a new technical marketing manager, congratulations! Here's a jumpstart to your job: research from hundreds of engineers that shows how they search for information and how they want to interact with marketing and sales. These 10 keys – which focus on brand, positioning, website plans, content marketing strategy, and awareness and loyalty campaigns – will strengthen the skills and knowledge you need to be a successful marketing manager in a technical, B2B company:

5 Tips for a Successful Product Launch

Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing credibility are only a fraction of the challenges you will face during product launch. Understanding these challenges helps increase your chances for success.

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, I spent three years working in-house as the only member of marketing for a control system integrator. When you’re responsible for all the marketing tasks for a company, it can be overwhelming and daunting at times, so here are seven tips to make your job easier.

What Keeps the VP of Sales and Marketing Up at Night?

Prospecting is one of the most difficult parts of the sales process. Why? The act of prospecting is typically interruptive, performed at the salesperson's convenience rather than the prospects, and too often it occurs too early in the buyers journey. All of this leads to frustration and inefficiency for the salesperson, and a turn-off for the potential buyer.

Think Beyond the Funnel & Leverage the Flywheel

For years, sales and marketing teams have focused their time and efforts around a funnel that focuses on attracting prospects at the top and converting them through various phases until they become an output at the bottom.   

3 Steps to Calculate Your Leads-to-Revenue Ratio

Do you want to know how many web visits and leads you need to meet your revenue goals? Follow these three steps to create the math model for your lead generation strategy.

Live Webinar: Smart Marketing for Engineers Research Findings for 2020

Critical Insight to Engage Engineers in a New Decade Join IEEE GlobalSpec and TREW Marketing for a live webinar on December 11, 2019 at 2:00 PM EST as we share key takeaways and recommendations from our upcoming 2020 “Smart Marketing for Engineers” research report.

Search by Subject

    Resources

    Recent Posts

    Subscribe to Our Blog