Smart Marketing Blog

3 Inbound Marketing Proof Points

You may be tired of hearing us preach the importance of inbound marketing when it comes to reaching B2B technical audiences. Or maybe you think developing content and maintaining a website is too much work. Whether you doubt the inbound marketing methodology or believe it's too time-consuming to implement, here are some data points that may serve as a catalyst to spark your interest in implementing an inbound marketing approach for your business. 

4 Tips for Achieving a Strong Market Positioning Statement

What is Market Positioning?

Create Target Personas—Define Who, and Who Not, to Target

In Rebecca Geier’s book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, she explains how to customize your marketing approach by creating buyer personas. Creating personas is a straightforward process and will allow you to customize your messaging and marketing to your target customers’ specific concerns and needs. 

Case Study: Hallam-ICS Makes Culture a Key Differentiator

Brand positioning and messaging is critical to your business and marketing strategy because it defines what you do and how you stand apart from your competition. Some companies differentiate themselves with technical expertise, while others use their culture as a competitive advantage. Last year, TREW-client, Hallam ICS called on TREW to revamp their brand positioning and messaging so they would stand out from their competition.  

Video: Basics of Lead Scoring

As your inbound marketing efforts gain traction and you start to capture a steady stream of leads, you will likely encounter new issues. The surplus leads may bottleneck in the marketing > sales lead handoff, aging while waiting for review and follow up, or a drop in sales productivity as your high-value resources spend too much time evaluating leads instead of working qualified prospects. At the same time, you have a significant opportunity to monitor signs that a potential qualified buyer is ready to engage with sales.

Make Sure Your Ad Passes the 2-Second Test

The shift in marketing dollars to online advertising has changed advertising, but there is still a place for traditional print advertising. But it has to pass the 2-second test - the time a user will give to your ad before scrolling past it. 

A Blog About Blogging: Four Tips to Reach Blog Success

Back in 2004, I was fresh out of college and working at my first job as a PR writer. I’d kept in touch with one of my favorite professors, who was the editor of a news magazine, and one day he emailed to ask if I would write a blog for his magazine. Blogs were relatively new back then, and while I’d seen a few of them in my college days, they were nowhere near as ubiquitous as they are now. My former professor was interested in trying out this format as a way to get some different voices and opinions on his site without just having people write a bunch of formal op-eds.

Top 5 Findings from State of Inbound Report

Each year, Hubspot -- an inbound marketing platform -- conducts research on inbound marketing. This year, they surveyed 6200+ marketing professionals in 99 countries from a mix of industries, company sizes, and levels of seniority.  The results showed that implementing inbound marketing is paying off for marketers around the world. We boiled down this report into 5 key findings on inbound marketing and sales strategies for you. 

Six Key Factors To A Successful PR Campaign

Public Relations is part of a comprehensive marketing campaign, and an effective way to spread the message of a new product, technology initiative, or other significant milestone or shift for your company.

How to Define and Market to Your Customer's Pain Points...Accurately

Content that attracts and resonates with the right audience must focus on what your customer needs most. Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, if you can’t connect with your customers’ pains and help them see how you or your products can solve them, they’ll move along quickly.  

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