Smart Marketing Blog

15 Tips To Demystify Product Naming

So you’ve developed a new product for your technical industry - spent hundreds of hours and undergone multiple rounds of revisions and beta tests, figured out your pricing and distribution model – and now it’s time to bring it to market.

6 New HubSpot Sales and Marketing Features to Know and Use

It’s no secret that we at TREW are fans of HubSpot. For more than 5 years, we’ve been a HubSpot partner and have used the tool for customers and ourselves. If you use HubSpot at all, you’ve likely noticed it evolve over time to keep up with inbound marketing and sales practices and to better serve the needs of its customers. As the tool evolves, so should your use of it to best maximize your investment.  The first quarter of 2018 brought many changes across HubSpot Sales and Marketing Automation. Below, we outline the top 6 changes that your company should understand and employ.

5 Proven Tactics to Reach Engineers

At TREW Marketing, we work everyday to help deeply technical companies effectively market to engineers and scientists. Based on years of researching engineers' search, content and buying preferences, and working with companies across North America in industries from automotive to IIOT to implement content and inbound marketing programs to drive awareness and demand, we have put together this list of five proven best practices to follow. 

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you need to understand how to apply marketing best practices in the context of a nuanced technical audience.  If you’ve hired a technical marketing manager, pass along this information to help your new staff member understand the breadth and depth of technical marketing. Or, if you’ve just been hired as a new technical marketing manager, congratulations! Here's a jumpstart to your job: research from hundreds of engineers that shows how they search for information and how they want to interact with marketing and sales. These 10 keys – which focus on brand, positioning, website plans, content marketing strategy, and awareness and loyalty campaigns – will strengthen the skills and knowledge you need to be a successful marketing manager in a technical, B2B company:

Using Data to Guide Strategy: HubSpot Marketing Dashboard

One of the great benefits of a marketing automation tool like HubSpot is the wealth of data you get about your marketing and sales efforts. At the same time, one of the drawbacks is the sometimes overwhelming amount of data you have. How do you sift through all the information at your disposal to focus on the metrics that really matter and use them to guide strategy? HubSpot metrics can be broken into four sections: Marketing dashboard Analytics tools Reports  Tactic-specific metrics Today, we’re focusing on the marketing dashboard, covering the most impactful reports and how you can use the data in these reports to guide your strategy.

The Big News from INBOUND 2017: HubSpot Sales Professional

INBOUND 2017 was a packed four days of sessions, keynote addresses and meetings, accompanied by more than 21,000 of our closest friends and marketers. While we came away from the event with plenty of knowledge to share, we’d like to first address some announcements HubSpot made at the event about new products and functionalities. We addressed the new content strategy tool last week, so today we’ll look at a highly impactful change to an existing service: HubSpot Sales. 

HubSpot CRM vs. Salesforce CRM:  6 Comparison Criteria

An effective customer relationship managment system (CRM) separates hugely successful companies from the ones with stagnant lead and sales growth. This foundational technology allows you to gain insights into your customers and prospects, easily reach out to them, and measure conversions through their buyers journey. It also helps you to eliminate numerous manual sales tasks, freeing up your sales force to spend time in the most impactful ways. In short, CRMs are critical to improving your B2B organizations' marketing and sales performance.

HubSpot + TREW Marketing: A 5-Year Story of Transformation

There are times when a business decision appears simple and contained, but the outcome radically, fundamentally changes the organization for the better. This is the story of TREW Marketing + HubSpot.

Staying Organized in Your Marketing Automation System

This post originally ran in March 2016 and has been updated. I realize that this isn’t the most exciting topic out there. Actually, it’s probably one of the least exciting things you can discuss (unless you’re one of those people who likes this kind of thing). Unfortunately, keeping house in your marketing automation (MA) system is a necessary evil. Without an effective way of organizing your content and data, you risk not being able to find what you need when you need it.  Of course, it’s easiest to implement an organization system when you first move to an MA platform, but it’s not impossible to do if you’re already established – it just takes more time to retroactively organize everything. Below are five of the most important things you can do to keep your system organized.

5 Product Updates in HubSpot CRM and Marketing Automation Tools

HubSpot continually releases new functionality to both their CRM and marketing automation tools in order to stay competitive and up-to-date with changing technology requirements while maintaining their affordability for SMBs and start-ups.