Smart Marketing Blog

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Marketing Automation (2)

Make Your Marketing Smarter: Contextual Marketing Strategy

This is a part two of our contextual marketing series. If you missed part one, start with our ...

Creating a Workflow: a How-to Guide

You want to create a workflow, so you open up your marketing automation tool, navigate to the...

Introducing: The HubSpot Service Hub

The HubSpot Service Hub is a tool designed to help companies manage customer relations and keep...

Using Data to Guide Strategy: HubSpot Marketing Dashboard

One of the great benefits of a marketing automation tool like HubSpot is the wealth of data you...

HubSpot CRM vs. Salesforce CRM:  6 Comparison Criteria

An effective customer relationship managment system (CRM) separates hugely successful companies...

HubSpot + TREW Marketing: A 5-Year Story of Transformation

There are times when a business decision appears simple and contained, but the outcome...

Sales and Marketing – the Buyers’ Journey Road Crew

February 23, 2016

We’d like to think of the buyers’ journey as if our prospect was behind the...

How Many Leads Do You Need? Calculate Leads-to-Revenue in 3 Minutes

You know exactly how much revenue you need to make. But how does that number relate to web...

Build a Lead Nurturing Campaign in 10 Easy Steps

Are you looking to generate more sales-ready leads while lowering the costs per lead? Consider...