How to Optimize a LinkedIn Company Page for Technical Audiences
According to the 2021 State of Marketing to Engineers Report from GlobalSpec and TREW Marketing,...
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How to Write a LinkedIn Profile for a Technical Thought Leader
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...
Six Characteristics of a Great Spokesperson
Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...
Top 7 Topics for Sales + Marketing Alignment Sessions
Time is money.
This popular colloquialism becomes painfully obvious to business leaders who...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
Wendy Covey, TREW Marketing CEO, Named Forbes Agency Council Member
Covey’s inception comes with 12 years of leading a marketing agency for technical companies and...
Building Your B2B Marketing Team
Though each company organizes its marketing team based on its unique culture, budget, and...
7 Tips for the One-Person Marketing Team
Before joining the TREW Crew, I spent three years working in-house as the only member of...
3 Steps to Calculate Your Leads-to-Revenue Ratio
Do you want to know how many web visits and leads you need to meet your revenue goals? Follow...
Live Webinar: Smart Marketing for Engineers Research Findings for 2020
Critical Insight to Engage Engineers in a New Decade
Join IEEE GlobalSpec and TREW Marketing for...