3 min read
6 Benefits of a Strategic Content Audit for Engineering Companies
When it comes to creating a good content marketing strategy, there’s no better place to start than a content audit.
Read MoreSERVICES
Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits
Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing
Content Marketing
- Content Planning
- Content Development
- Content Programs
Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization
Elevate your brand and drive demand with marketing resources dedicated to engineers and technical audiences, written by TREW Marketing's team of experienced B2B marketers.
3 min read
When it comes to creating a good content marketing strategy, there’s no better place to start than a content audit.
Read More5 min read
The 2024 State of Marketing to Engineers research report, jointly produced by GlobalSpec and TREW Marketing, arrived with a bang. To dive deeper...
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In partnership with GlobalSpec, we are excited to announce the release of our seventh annual State of Marketing to Engineers Research Report. Our...
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Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...
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If you've ever had the responsibility of marketing to an engineer or other highly technical buyer, then you've probably heard some variant of "My...
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We're excited share our partnership with fellow industrial marketing leaders Gorilla 76 and CADENAS PARTsolutions to host the 2024 Industrial...
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Generative AI has the potential to revolutionize technical B2B content development, allowing businesses to produce high-quality content faster and...
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AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your...
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When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert...
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Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also...
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Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking opportunities, partnerships, authority, prestige, and...
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Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...
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Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...
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You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...
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Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one tool used to track website performance, is set to...
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For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a...
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Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...
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Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales,...
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Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing...
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Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and frustration. Creating a B2B marketing plan that...
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Marketing can seem daunting these days, especially with the explosion of media channels, generative AI tools, and ever-changing Google algorithms. By...
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Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research report. As always, we hosted a live webinar to...
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We live in an era characterized by endless information, data, and analytics. Marketers often have access to advertising or CRM database metrics that...
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Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers Research Report. We designed this report to help...
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Through the years, I've always looked forward to Christmas card letters. The ones that allow you to connect with the lives and stories from distant...
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What will your marketing team look like six months from now? A year from now? How many people will you add? What new tools, systems, and data will...
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Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing presentation tech, choosing speakers, and event...
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Company culture is a hot topic these days especially around recruiting and retaining top talent. But it’s always been at the center of...
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Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...
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If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...
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Measurement should be baked into your marketing plan from the start – determining how you’ll measure the success of your activities is as important...
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Case studies are the holy grail of content.
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You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to...
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What comes to mind when you think about the meaning of independence? For TREW, it's the freedom to work from wherever, and to a degree whenever....
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Your sales team is a valuable resource when it comes to marketing planning, content planning, and voice of the customer throughout the year....
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In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...
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Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...
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Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s resume. Yet, you might find yourself in the...
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Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a spotlight on families and hear from our team...
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To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...
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Engineers are savvy buyers, investing significant time to research multiple companies and solutions ahead of making a purchasing decision. With a...
4 min read
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...
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Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...
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While most companies were suddenly forced to experiment with remote work in recent years, we were fortunate to continue business as usual, having...
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There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...
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While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed on traditional marketing tactics combined with...
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Web writing is unique compared to writing other types of technical marketing content such as white papers, case studies, or even blog posts. Instead...
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One of the most interesting phenomena we encounter with our clients is the realization that what their customers value most about their products or...