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Marketing, Engineered

Elevate your brand and drive demand with marketing resources dedicated to engineers and technical audiences, written by TREW Marketing's team of experienced B2B marketers. 

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Content Marketing

5 Content Strategies for Maximizing the ROI of Your Hosted Event

3 min read

5 Content Strategies for Maximizing the ROI of Your Hosted Event

Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing presentation tech, choosing speakers, and event...

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Trending Topics for Technical Audiences at Content Marketing World 2022

3 min read

Trending Topics for Technical Audiences at Content Marketing World 2022

Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...

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Content Types that Guide Engineers Throughout Their Buyer's Journey

4 min read

Content Types that Guide Engineers Throughout Their Buyer's Journey

Engineers are savvy buyers, investing significant time to research multiple companies and solutions ahead of making a purchasing decision. With a...

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7 Resources for Writing Trustworthy Technical Content without an SME

5 min read

7 Resources for Writing Trustworthy Technical Content without an SME

As a technical writer, you are likely intimately familiar with the task of writing about a topic where you have no formal education or real-world...

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Why Engineering Leadership Should Care About Their LinkedIn Presence

3 min read

Why Engineering Leadership Should Care About Their LinkedIn Presence

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in...

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5 Steps For Crafting A B2B Podcast Content Strategy

4 min read

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is growing at a compound average growth rate of 20%" with...

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How to Optimize Your B2B YouTube Channel

4 min read

How to Optimize Your B2B YouTube Channel

After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if you're not promoting and...

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A Great Video Starts with a Great Script

5 min read

A Great Video Starts with a Great Script

Based on our research, the need for video in B2B marketing to engage with your audience is clear. As a result, you’ve decided to incorporate video...

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Attract Engineering Prospects with CAD Content Marketing

3 min read

Attract Engineering Prospects with CAD Content Marketing

Having diverse content types to attract and engage your personas through their buyer’s journey is key to the success of any content marketing program...

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Strategy to Execution: Best Practices for B2B Social Media Marketing

3 min read

Strategy to Execution: Best Practices for B2B Social Media Marketing

From blog posts to case studies, B2B social media marketing is an easy and strategic method to promoting your content. However, to successfully...

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