Smart Marketing Blog

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Content Marketing (5)

6 Steps to Strategic LinkedIn Advertising

If you’ve visited LinkedIn in the last month, you’re far from alone. More than 260 million...

Are News Releases Dead?

In short, no. News Releases are still very much alive and well.

While anyone can make a “news”...

Social Media for Engineers: Best Practices

Social media is an easy and strategic method to promoting your content from blog posts to case...

3 Inbound Marketing Proof Points

You may be tired of hearing us preach the importance of inbound marketing when it comes to...

Make Sure Your Ad Passes the 2-Second Test

The shift in marketing dollars to online advertising has changed advertising, but there is still...

Gating Your Content: The Great Debate

Gating content like white papers, ebooks, and webinars behind forms is now so common and...

The Engineer’s Guide to Writing and Promoting a Technical Case Study

Case studies are the holy grail of content.

You can tell prospects all day how great your...

Top 5 Findings from State of Inbound Report

Each year, Hubspot -- an inbound marketing platform -- conducts research on inbound marketing....

Infographic: Top 5 Findings from the 2019 SMFE Research Report

Planning without researching is just guessing. Strategizing your marketing spend this year...

The ROI of Content Marketing

Technical executives and sales leaders seeking more inbound qualified leads routinely ask me...