Smart Marketing Blog

Key Considerations for Adding CAD to Your B2B Content Marketing Program

Having diverse content types to attract and engage your personas through their buyer’s journey is key to the success of any B2B content marketing program. In this blog, we provide an overview of CAD content marketing and key considerations for determining if it can fit into your content marketing plan.

5 Tips for a Tagline that Sticks

 Brainstorm notes on hotel bar napkins. Conversations that take you so far down tangents you’ve forgotten what your company does. You need something that’s memorable but not too off-the-wall, specific but not excluding, and exciting but accurate … Your tagline.

Top Content Marketing Metrics You Should Be Monitoring

Content is the fuel of your inbound marketing strategy so you want it to perform well. Good housekeeping means monitoring your metrics and making the necessary adjustments to keep your content performing at its best. But, what are the top metrics you should monitor?

How Does Your Audience of Engineers Feel About E-Newsletters?

Marketing to highly technical audiences can require some research into the best practices of what resonates with the audience. To create a dialogue about this, we recently conducted a survey with engineering professionals from all major regions of the world, helping to demonstrate how to best reach this target by understanding the ways they find, use, and engage with content.

Stop Cold Calling, Start Lead Scoring: Lead Scoring Checklist, Definitions, and Best Practices

The process of cold calling is one that has been dreaded by both marketers and potential customers for years. Thankfully, this practice is becoming increasingly outdated and is being replaced by lead scoring. 

How Do Engineers Search For Content Online?

Oftentimes, marketers targeting technical audiences grapple with how to best implement online and content marketing to attract skeptical engineers, scientists and technology professionals. To shed light on this, we recently partnered with ENGINEERING.com for a survey, Smart Marketing for EngineersTM: Content and Online Marketing. The survey of 580 engineering professionals reveals insightful findings about engineers’ preferences for online content marketing and channels such as the types of content engineers most value and trust, and where they look for that content online.

6 Steps to Strategic LinkedIn Advertising

If you’ve visited LinkedIn in the last month, you’re far from alone. More than 260 million people around the world visit the social platform at least monthly, and engineers in particular find LinkedIn to be a valuable source of information. TREW’s 2019 research shows 61 percent of engineers globally believe LinkedIn to be somewhat or very valuable when seeking information on the latest engineering technologies, industry trends and products or services.

Are News Releases Dead?

In short, no. News Releases are still very much alive and well. While anyone can make a “news” section on their website and include blog post-style announcements, today we will talk about official, wired news releases, paid to be published online via a newswire at a certain time.  

Social Media for Engineers: Best Practices

Social media is an easy and strategic method to promoting your content from blog posts to case studies.  However, to successfully create a social buzz, you must center social media to your target audience.  Catering social media posts to engineers is much different than promoting content targeted towards millennials.  This post will discuss the best practices for reaching engineers through social media and what platforms are most effective.

3 Inbound Marketing Proof Points

You may be tired of hearing us preach the importance of inbound marketing when it comes to reaching B2B technical audiences. Or maybe you think developing content and maintaining a website is too much work. Whether you doubt the inbound marketing methodology or believe it's too time-consuming to implement, here are some data points that may serve as a catalyst to spark your interest in implementing an inbound marketing approach for your business.