Smart Marketing Blog

How to Create Content for the Technical B2B Buyer

Originally posted by Content Marketing Institute on August 30, 2017. The B2B buyer journey, particularly in the technical professional space, has transformed. At TREW Marketing, our engineer-centered research in North America and Europe has shown these trends: 

4 Takeaways from Content Marketing World 2017

Last week marked my first week on the TREW Crew. It also happened to be the week of Content Marketing World, so I packed my bags to take my first trip to Cleveland to experience Content Marketing World (another first).

What I’ve Learned from Writing 100 Blog Posts

A few weeks ago, I got an unexpected email from my colleague, Erin. She congratulated me on my 100th blog post. On the one hand, I had no idea I had written that many posts. On the other, I was kind of surprised it wasn’t actually more, as each post takes so much time and thought to keep the quality high. After writing 100+ posts, I’ve learned a few things about blogging and regularly creating content. Here are seven tips that come to mind:

Back to Basics: A 5-Step Guide to Annual SEO Maintenance

Search engine optimization (SEO) is the framework upon which your website is built. When used appropriately, it can help your website soar to success in organic search. When neglected or used incorrectly, it can render your website invisible to searchers across the web, cutting into your bottom line.

Case Study vs. Whitepaper: What’s the Difference?

Creating high quality, helpful content at a regular cadence is key to generating inbound leads for your technical business. Case studies and whitepapers are two of the most powerful and sought-after types of content by engineers, and both can help you generate technical leads for your business. But how do you decide on a whitepaper versus a case study, and what’s the difference?

Create a Visual Brand with Your Corporate Pitch Deck

Your visual brand consists of the design elements that communicate your company’s values and personality. The design of every piece of content you produce conveys something about your brand at first glance, before a prospect reads a single word.

Four Marketing Lessons from The Fourth of July

Happy Fourth of July to all of you in the U.S.! The Fourth of July is a national holiday, but it also has its own unique identity and brand. The name alone is enough to evoke images of fireworks, American flags and barbeque, all items strongly tied to current-day celebrations. You’d be hard-pressed to find an American who couldn’t identify this imagery with the Fourth of July.

TREW Client Wineman Technology Launches New Website

Dynamometers, servo-hydraulic and hardware-in-the-loop test systems are no mystery to Wineman Technology, whose engineers are experts in test system design and development. When it came time to build a website back in 2009, however, they knew that outside help was required and called upon TREW Marketing.

5 Content Marketing Blogs to Jump-Start Your Content Plan

We are halfway through the year now,  and you may have forgotten about your New Year's resolutions, but make sure you remember the importance of on-going content creation. Here are five of our most popular content marketing blog posts to jump-start your H2 2017 content plan.

10 Ways to Create Effective Email Newsletters

Email newsletters are one of the best ways to engage your database and bring visibility to your content. But only if the people you are sending your newsletter to actually open and read it. Here are 10 tried-and-true best practices to ensure you are delivering relevant, high quality content that your customers and prospects will welcome in their inbox.