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7 Essential Resources for Writing Trustworthy Technical Content without an SME

As a technical writer, you are likely intimately familiar with the task of writing about a topic...

How to Write a LinkedIn Profile for a Technical Thought Leader

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...

Create A Playbook for Content Lifecycle Management

Content is a valuable business asset that should be managed as carefully as any product,...

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

5 Ways to Promote Videos to Technical Audiences

After putting a lot of blood, sweat, and tears into strategizing and creating an engaging...

New Writing Course and Coaching for Marketers Targeting Technical Audiences

When you’re in charge of content marketing for a technical company, the list of content that you...