Smart Marketing Blog

Checklist for Creating B2B Buyer Personas

Buyer personas are vital to you as a marketer whether you are planning your marketing strategy, brainstorming new web content or redesigning your website. Smart marketers break down potential customers into audience segments called buyer personas to help them customize marketing efforts to their ideal clients.

Landing Pages: Best-Practices and Benchmark Metrics

Content may be the foundation of your inbound marketing strategy, but landing pages are the vehicle that converts visitors into contacts and leads. You could have the greatest content offers on your site, but if your landing pages are mediocre, you won’t get visitors to complete your forms.

8 Quick Tips to Create Great Case Studies

If you have a compelling product or an interesting service, you may grab the attention of a potential customer or a respected journalist. However, what do you do when they ask: “Can you tell me about someone who is actually using this?”

2019 B2B Marketing Trends for Technical Marketers

Engineering-focused marketing agency, TREW Marketing and IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, today announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019.

Create Your B2B Content Marketing Plan

Content is a critical component to any inbound marketing program. It’s how new people find your company's website, it educates prospects and compels them to complete lead forms, and it ultimately builds trust between your business and your prospects and customers.

Marketing Tricks and Treats for Working Smarter, not Harder

I’d like to introduce you to a scrappy, creative, and super smart team called TREW Marketing TREW (that is no typo!), or TMT for short. Team TMT has grown TREW’s web visits by 60% this year while maintaining our conversion rates AND keeping our budget completely flat. By doing this, they have provided our sales team with enough qualified inbound leads that we’ve conducted zero cold outreach. Needless to say, the CFO and sales team are very happy with Team TMT!

Domain Authority: What It Is and How to Improve

One of the foundational marketing projects TREW recommends to our engineering clients before ever writing a piece of content or website code is SEO strategy and topic cluster development. With an inbound approach to marketing we typically want to see your organic traffic comprising of at least 50% of your overall site visits followed by direct (brand awareness) and referral (earned inbound links) traffic. Because of this, your content plan and web pages should be informed by your topic cluster development.

Historical Blog Optimization: Work Smarter, Not Harder

This January at our company retreat, the TREW Crew chose a new internal motto: work smarter, not harder.  As a small, but nimble team of marketers, we must be sure that we spend our time effectively while wearing multiple hats across the organization.

Social Media: Real-world Examples that Dispel the Myths

Many technical B2B business leaders believe social media is not relevant in the technical and engineering space. Other engineering and technical companies just don't understand where to start or how to measure success in social media marketing. 

Where Does Inbound Fit in Your Marketing Plan?

Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing plan. Today, successful technical and engineering companies use inbound marketing to reach new prospects and nurture leads through the buyer's journey.