Smart Marketing Blog

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Brand Marketing

3 Companies that Attract Business by Branding Corporate Culture

Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...

What Visual Branding Does for Your Company

Your visual branding says a lot about your company. It can tell people your name. It can help to...

Five Actionable Ways to Position Yourself as a Thought Leader

Building trust with your audience is an important part of marketing. One of the best ways to...

Introduction to Message Mapping for Effective Communication

A message map is a framework used to create compelling, relevant messages for various audience...

Six Characteristics of a Great Spokesperson

During a presentation, your technical spokesperson becomes the voice of your company. While...

5 Tips for Communicating Your Brand During a Crisis

When 9/11 changed everything over the course of a single Tuesday morning, I was two years into...

Ensuring a Cohesive Rebranding Strategy Around a B2B Merger or Acquisition

Rebranding occurs when a company decides to change a significant element of its brand, and is...

Align and Inspire Stakeholders With Mission and Vision Statements

Just as companies develop a business plan to define their markets, their strategy to compete,...

New Ebook: Content Marketing for Engineers

Fuel Your Marketing With Inbound Content.

In our years of experience, the one thing we've...

How to Write a Technical Press Release

10 Key Components You Can't Forget When Writing a Press Release

News releases are still a vital...