5 Tips for Communicating Your Brand During a Crisis
When 9/11 changed everything over the course of a single Tuesday morning, I was two years into my first job. I was an account executive at Weber Shandwick and one of my clients was Fort Worth-based American Airlines. Over the days and weeks that followed, I had a front row seat to the most extensive crisis response effort ever mounted. It was an experience I still draw upon. In particular, those days come back to me when I’m advising clients about what to say, and when, against the backdrop of potentially sensitive news or trends.