Smart Marketing Blog

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Brand Marketing

How to Become a Thought Leader with a Clear Platform and Message

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...

Six Characteristics of a Great Spokesperson

Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

3 Companies that Attract Business by Branding Corporate Culture

Have you ever stopped to wonder why Apple or Google have such a loyal following? Apple products...

What Visual Branding Does for Your Company

Your visual branding says a lot about your company. It can tell people your name. It can help to...

Five Actionable Ways to Position Yourself as a Thought Leader

Building trust with your audience is an important part of marketing. One of the best ways to...

Introduction to Message Mapping for Effective Communication

A message map is a framework used to create compelling, relevant messages for various audience...

5 Tips for Communicating Your Brand During a Crisis

When 9/11 changed everything over the course of a single Tuesday morning, I was two years into...

Ensuring a Cohesive Rebranding Strategy for a B2B Merger/Acquisition

Rebranding occurs when a company decides to change a significant element of its brand, and is...