Smart Marketing Blog

WordPress vs. HubSpot vs. Squarespace

My roots in website design and development began in WordPress ten years ago. Back then WordPress...

Best Practices in Using HubSpot for Sales and Marketing Alignment

In my previous role as the marketing manager for an engineering firm, I worked with TREW on a...

Introduction to Message Mapping for Effective Communication

A message map is a framework used to create compelling, relevant messages for various audience...

Introducing Content Marketing, Engineered Academy

We're excited to announced the launch of Content Marketing, Engineered Academy, a resource for...

Build a Strong B2B Social Media Strategy in 6 Steps

Social media has an interesting place in the world of B2B marketing, with some companies...

Your Audience Personas, Revisited

Personas help you attract the right people to your website by offering tailored content crafted...

Evaluate and Improve Your Email Marketing

Chances are you are actively nurturing your database through some form of email marketing. Do...

8 Tips and Tricks to B2B Webinar Success

Webinars tend to be seen as difficult, time-consuming, and requiring specific expertise to pull...

Irresistible Experiences Are the Catalyst for a Account-Based Strategy

Providing the best possible digital experiences is one of the killer features of effective...

Q&A from Webinar: Getting Started with Content Marketing, Year One

Thank you to all who joined our recent webinar: Getting Started with Content Marketing, Year...