Smart Marketing Blog

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

3 Reasons Why A SMB Doesn't Need a Custom Website

As the inbound marketing account manager at TREW Marketing, I work with a lot of engineering...

5 Tips for a Successful Product Launch

Did you know that only 25% of product launches are successful after launch? Generating brand...

Top 5 Questions We Hear About Social Media

Many B2B technical companies are lost when it comes to social media. While engineers understand...

Create a Visual Brand with Your Corporate Pitch Deck

Your visual brand consists of the design elements that communicate your company’s values and...

Ensuring a Cohesive Rebranding Strategy Around a B2B Merger or Acquisition

Rebranding occurs when a company decides to change a significant element of its brand, and is...

7 Tips for the One-Person Marketing Team

Before joining the TREW Crew, I spent three years working in-house as the only member of...

B2B Email Marketing Best Practices for the New Decade

Last week, we kicked off our blog series covering email for B2B technical companies with an...

What Keeps the VP of Sales and Marketing Up at Night?

Prospecting is one of the most difficult parts of the sales process. Why? The act of prospecting...

Is B2B Email Dead?

Of the many avenues to reach B2B customers these days, many wonder, is email a dead end? Our...