How to Add Surveys to Your B2B Marketing Strategy
Successful businesses run on data. When deciding on products to create, territories to target,...
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How COVID-19 Has Changed B2B Marketing & Sales
Last year we wrote about creating your COVID pivot-plan to include a focus on digital marketing...
5 Ways To Effectively Reach Engineers And Technical Audiences
If you've ever had the responsibility of marketing to an engineer or other highly technical...
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best...
How to Optimize Your B2B YouTube Channel
After Google, YouTube is the world’s second largest search engine and the second most trafficked...
5 Ways to Promote Videos to Technical Audiences
After putting a lot of blood, sweat, and tears into strategizing and creating an engaging...
New Writing Course and Coaching for Marketers Targeting Technical Audiences
When you’re in charge of content marketing for a technical company, the list of content that you...
New Webinar: How to Write Content that Converts Technical Audiences
Our recent research found that 62% of engineers and technical professionals said they complete...
5 Critical Steps to Developing a Marketing Plan
Marketers have a saying: “If you don’t know where you’re going, any road will take you there.”...
Q&A From 2021 State of Marketing to Engineers Webinar
Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to...