Smart Marketing Blog

Case Study: Hallam-ICS Makes Culture a Key Differentiator

Brand positioning and messaging is critical to your business and marketing strategy because it defines what you do and how you stand apart from your competition. Some companies differentiate themselves with technical expertise, while others use their culture as a competitive advantage. Last year, TREW-client, Hallam ICS called on TREW to revamp their brand positioning and messaging so they would stand out from their competition.  

Part 2: 4 Steps to Develop Your Brand Message

This is part 2 of a blog series on brand positioning and messaging. In the first post, I explain the 10 steps to develop your brand positioning. In this next post, I explain how to use the positioning language to develop your brand messaging. It is recommended you read part 1 of this series before reading this post.

Video: Basics of Lead Scoring

As your inbound marketing efforts gain traction and you start to capture a steady stream of leads, you will likely encounter new issues. The surplus leads may bottleneck in the marketing > sales lead handoff, aging while waiting for review and follow up, or a drop in sales productivity as your high-value resources spend too much time evaluating leads instead of working qualified prospects. At the same time, you have a significant opportunity to monitor signs that a potential qualified buyer is ready to engage with sales.

Part 1: 10 Steps to Develop Your Brand Position

This is part 1 of a 2-part series on brand positioning and messaging. In this first post, I’ll walk step by step through the process of developing your brand positioning. In part 2,  I’ll then talk about using the positioning language to develop your brand messaging.

Make Sure Your Ad Passes the 2-Second Test

The shift in marketing dollars to online advertising has changed advertising, but there is still a place for traditional print advertising. But it has to pass the 2-second test - the time a user will give to your ad before scrolling past it. 

Gating Your Content: The Great Debate

Gating content like white papers, ebooks, and webinars behind forms is now so common and widespread among inbound B2B content marketing programs, that it’s difficult to find a modern website that doesn’t do it. And here's why: it’s a proven tactic for generating new contacts and qualified leads, which are the top content marketing priorities for any growing business. 

TREW Marketing Drives 200% Lead Growth, 33% Web Traffic Increase With Inbound Marketing

AUSTIN, Texas, Feb. 26, 2019 /PRNewswire/ -- TREW Marketing, a full-service inbound marketing agency and HubSpot Platinum Agency Partner, today announced that CEO and Co-Founder Wendy Covey was named a member of HubSpot's Partner Advisory Council (PAC) for the third consecutive year.

A Blog About Blogging: Four Tips to Reach Blog Success

Back in 2004, I was fresh out of college and working at my first job as a PR writer. I’d kept in touch with one of my favorite professors, who was the editor of a news magazine, and one day he emailed to ask if I would write a blog for his magazine. Blogs were relatively new back then, and while I’d seen a few of them in my college days, they were nowhere near as ubiquitous as they are now. My former professor was interested in trying out this format as a way to get some different voices and opinions on his site without just having people write a bunch of formal op-eds.

The Engineer’s Guide to Writing and Promoting a Technical Case Study

Case studies are the holy grail of content. You can tell prospects all day how great your company is, but the real trust is built when you have a customer validate the value of your products and services. Not only is a case study the strongest piece of content in your arsenal, it is also the most versatile. Case studies come into play at every stage of the buyer’s journey – from awareness and interest all the way to a purchase decision.

Top 5 Findings from State of Inbound Report

Each year, Hubspot -- an inbound marketing platform -- conducts research on inbound marketing. This year, they surveyed 6200+ marketing professionals in 99 countries from a mix of industries, company sizes, and levels of seniority.  The results showed that implementing inbound marketing is paying off for marketers around the world. We boiled down this report into 5 key findings on inbound marketing and sales strategies for you.