Smart Marketing Blog

Lee Chapman Named as TREW Marketing President

Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the marketing agency and help more engineering companies attract, convert, and close technical buyers.

Five Actionable Ways to Position Yourself as a Thought Leader

Building trust with your audience is an important part of marketing. One of the best ways to...

How to Build a Topic Cluster

Topic clusters are now king when it comes to search engine optimization. Building out topic...

Marketing Tricks and Treats for Working Smarter, Not Harder

To celebrate this spooky month and look ahead to next year, we wanted to share a few tricks and...

Getting Started with B2B LinkedIn Advertising

For engineering and technical companies that leverage social media in support of their overall...

A Decade of Smart Technical Marketing: Q&A with Morgan Norris

This month, TREW Marketing celebrated the 10th anniversary of Morgan Norris joining our team. ...

Where Does Inbound Fit in Your Marketing Plan?

Gone are the days where trade shows and print ads were the main ingredient in a B2B marketing...

UX 101: Designing a Technical User Experience

When someone visits your website, what's their intended goal as they interact with your site? In...

Wendy Covey, TREW Marketing CEO, Named Forbes Agency Council Member

Covey’s inception comes with 12 years of leading a marketing agency for technical companies and...

Building Your B2B Marketing Team

Though each company organizes its marketing team based on its unique culture, budget, and...