Smart Marketing Blog

7 Essential Resources for Writing Trustworthy Technical Content without an SME

As a technical writer, you are likely intimately familiar with the task of writing about a topic...

Build a Better B2B Website in 5 Steps

When most people think of a website redesign, they first think of the actual look and feel of a...

How to Write a LinkedIn Profile for a Technical Thought Leader

Recently, we shared how to create messaging for thought leadership. Once you’ve defined your...

How to Become a Thought Leader with a Clear Platform and Message

Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking...

Six Characteristics of a Great Spokesperson

Whether you're a keynote speaker at a conference, presenting a solution at a sales meeting or...

5 Steps For Crafting A B2B Podcast Content Strategy

According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is...

Top 7 Topics for Sales + Marketing Alignment Sessions

Time is money.

This popular colloquialism becomes painfully obvious to business leaders who...

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If...

Create A Playbook for Content Lifecycle Management

Content is a valuable business asset that should be managed as carefully as any product,...