Smart Marketing Blog

10 Tips to Maximize Your B2B Marketing Surveys

If you are regularly surveying your customers, congratulations! You're on the right track. If...

Create A Playbook for Content Lifecycle Management

Content is a valuable business asset that should be managed as carefully as any product,...

How to Add Surveys to Your B2B Marketing Strategy

Successful businesses run on data. When deciding on products to create, territories to target,...

How COVID-19 Has Changed B2B Marketing & Sales

Last year we wrote about creating your COVID pivot-plan to include a focus on digital marketing...

5 Ways To Effectively Reach Engineers And Technical Audiences

If you've ever had the responsibility of marketing to an engineer or other highly technical...

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best...

5 Ways to Promote Videos to Technical Audiences

After putting a lot of blood, sweat, and tears into strategizing and creating an engaging...

New Writing Course and Coaching for Marketers Targeting Technical Audiences

When you’re in charge of content marketing for a technical company, the list of content that you...

New Webinar: How to Write Content that Converts Technical Audiences

Our recent research found that 62% of engineers and technical professionals said they complete...