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Overcoming the Manufacturing Marketing Challenge

By Thu Anh Le

February 11, 2016

Rebecca recently sat down with Bruce McDuffe from Manufacturing Marketing Matters podcast to discuss the challenges of selling to a technical audience and offer insights on how to reach them effectively.

“Marketing in this space has to be as smart as the people it targets,” says Rebecca Geier, co-founder of TREW Marketing and author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.

 

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Here are some things you’ll discover in this episode:

Why should you say no to certain business opportunities to grow?

How can you differentiate from your competitors?

How can having a marketing plan be a competitive advantage?

How should a manufacturing company approach content marketing?

How to engage with a technical audience?

Download here

Key Takeaways

At the end of the day, keep this in mind:

“It’s a marathon, not a sprint.”

 We hope you enjoyed this episode and would love to know your thoughts below!

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