September 3, 2015
1. Social media isn’t for B2B
I agree some social media channels are not a perfect fit for all, but there are many B2B social media sites that are highly successful. The obvious one proves to be LinkedIn, but don’t discount Twitter, Facebook and YouTube. Twitter has shown that it can be a positive asset for many B2B clients and is especially useful for event promotion. Facebook – when used the correct way – does have some value in a B2B setting. YouTube serves as a great place to store all of your video content with links from your website. Social media can be a key asset in building organic SEO and can’t be ignored. With the addition of marketing automation to help set a cadence of posts, it becomes easier than ever to keep up a strong social media presence. When used properly, social media helps to nurture contacts and establish authority as a thought leader within an industry. Be thoughtful about your posts and you will see positive results.
2. Don’t ever change your brand
Rebranding can be a difficult endeavor, but sometimes it is a requirement to keep moving forward. In highly-technical industries, such as our clients, we work with both start-ups and longtime established companies. Some of the older, more-established companies find it very difficult to embrace rebranding. Change is always hard, but it is even more difficult when you are faced with a large financial investment to make that change. We at TREW help our clients make the leap successfully by using marketing dollars in the most effective way possible.
Here is an example of how TREW helped Marvin Test Systems rebrand.
3. You need a huge marketing budget to make an impact
Don’t get me wrong; it is wonderful to have a rich marketing budget to support a wish list of activities, both inbound and outbound. However, many times this is an unrealistic expectation. Luckily with inbound marketing, if you focus your resources on building a strong foundation through website development and marketing automation, content can be created using internal resources. With discipline and a few good writers, great content generation can move mountains.