May 5, 2016
At the beginning of this year, our CEO Rebecca Geier launched her new book Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. Through decades of marketing experience working with hundreds of engineers and scientists, Rebecca knows that reaching technical audiences requires a careful approach. With a true desire to help, she wrote Smart Marketing for Engineers.
If you are an engineer or technical business leader looking for a straightforward, research-based guide to modern marketing or a professional marketer new to targeting technical audiences, this book is for you.
See what people are saying about it!
“If you are an engineer or entrepreneur who has had your own marketing come-to-Jesus moment, I can strongly recommend this book. If you haven't had your come-to-Jesus moment yet, buy the book and put it on your bookshelf, so that it will be available to you in the future when you finally wake up.” – S. Wallace
“ Some would say engineers are hard to market towards, but Rebecca disproves this perception while sharing specific research, real case studies and practical, actionable steps..” – Anonymous Amazon Customer
“I was very impressed with the real-world examples, the collaborating data provided, and the key takeaways and actions. As a VP of Marketing I find resources like this to be invaluable.”- Michael Lindley
See more reviews on Amazon here.
Do you have any questions about the book or our services? Reach out to us.