Your Audience Personas, Revisited
Personas help you attract the right people to your website by offering tailored content crafted with that perfect next customer in mind. They also help you weed out people you DON'T want as customers (you know the ones I’m talking about!), which is just as important. As your company grows and offers new solutions, your personas should also grow and develop. There may be times when you’re struggling to attract and convert qualified leads on your website, which is a sign that your personas need work. Whether in response to business changes, performance issues, or simply out of need for annual realignment, revisit your audience personas annually and hone their profiles.