Wendy Covey

CEO and Co-Founder

Introduction to Message Mapping for Effective Communication

A message map is a framework used to create compelling, relevant messages for various audience segments. It also serves as an organizational alignment tool to ensure message consistency. Whether you are launching your company, introducing the next big product, or preparing for other major marketing campaigns, messaging mapping is an important step in communicating effectively.

Your Audience Personas, Revisited

Personas help you attract the right people to your website by offering tailored content crafted...

Evaluate and Improve Your Email Marketing

Chances are you are actively nurturing your database through some form of email marketing. Do...

Q&A from Webinar: Getting Started with Content Marketing, Year One

Thank you to all who joined our recent webinar: Getting Started with Content Marketing, Year...

In a Rut? 6 Ways for Brainstorming New Content Topics

Whether you’ve been a content marketer for years or are just getting started, sometimes you need...

Engage More, Stand Out with Sales Videos

Video is an interesting, memorable and inexpensive way for salespeople to personalize and...

7 Steps to Starting a B2B Podcast

With podcasting, B2B companies can serve up content human-to-human that showcases your culture,...

Shifting Your Sales Approach While Grounded, and How Marketing Can Help

With rapid industry shifts in manufacturing paired with COVID-19 travel restrictions, not to...

Get Me the $*&% Outta Here! 8 Tips for Working from Home Without Going Crazy

Hello my fellow remote workers! Whether on purpose or under duress, many of us find ourselves...

What is a Lead Conversion Funnel?

 

To understand what a lead conversion funnel is, you should know what a regular ol’ funnel is....