What Content Format Do Engineers Prefer to See and Read?
November 5, 2015 When creating content, it can be very useful to know your audience’s format preference for specified content types, including blogs, e-newsletters, and web pages. To gain some direct insight on this, we conducted a survey with over 1,000 responses from engineering professionals, showing their format preference for specified content types. It is easy to understand why content is so important for reaching and engaging your technical audience. However, if you don’t know exactly what information your audience of engineers wants to gain from the content, your efforts could be wasted. To demonstrate this, our survey looks at the specific content preferences for blogs, e-newsletters, and web pages. Diving into the results will show exactly what your audience wants to see and how they want to digest the information. Let’s analyze what the preferred content structure is for engineers and technical audiences viewing blogs, e-newsletters, and web pages.