Smart Marketing Blog

Morgan Norris

Recent Posts

8 Quick Tips to Create Great Case Studies

If you have a compelling product or an interesting service, you may grab the attention of a potential customer or a respected journalist. However, what do you do when they ask: “Can you tell me about someone who is actually using this?”

2019 B2B Marketing Trends for Technical Marketers

Engineering-focused marketing agency, TREW Marketing and IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, today announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019.

What Others Say About You Matters: Strengthen Your Brand Perception

Brands everywhere come with a reputation, a brand perception comes to mind at the mention of a company name. Just a glance at one of the household logos below evokes a perception – whether the brand is trustworthy or not, whether it’s a company that’s friendly and helpful, deeply technical, reliable, customer-oriented, on the cusp of what’s next – or not.

The Key to Powerful Content: A Strong Brand

We hear the success of content marketing strategies: speaking directly to a target audience, web traffic, lead generation. We want those results and we want them now, so we jump to developing content – webpages, white papers and presentation slides – often skipping the backbone of that content: a strong brand identity.

TREW Doubles Client Lead Growth with Inbound Marketing

HubSpot recently named our firm a HubSpot Platinum Agency Partner for its success with inbound marketing. Our focus is marketing to engineers and helping tech clients with branding, website design, content marketing, and pipeline management using the HubSpot platform and inbound marketing to grow leads.

5 Steps to Take After a Brand Positioning and Messaging Project

How To Share Your Brand Message

Are PR, Advertising, and Trade Shows Dead?

Media is changing and we’ve shifted to inbound marketing. We’re creating content and attracting customers through our expertise. So, are public relations, advertising, and trade shows dead?

How to Hire a Technical Marketing Manager: Part 1

Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also be the web IT guy who fixes the website or writes code and content to update pages. Maybe a technical sales person is responsible for creating materials for a trade show in between customer visits and writing proposals. If your company is growing and marketing is not keeping up, it may be time to consider hiring a dedicated technical marketing manager.

How to Create a Compelling Brand

Your brand story is the narrative of your company. It’s what should flow off your tongue to describe the problems customers face, the solutions you provide, and the results your solutions bring.

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you need to understand how to apply marketing best practices in the context of a nuanced technical audience.  If you’ve hired a technical marketing manager, pass along this information to help your new staff member understand the breadth and depth of technical marketing. Or, if you’ve just been hired as a new technical marketing manager, congratulations! Here's a jumpstart to your job: research from hundreds of engineers that shows how they search for information and how they want to interact with marketing and sales. These 10 keys – which focus on brand, positioning, website plans, content marketing strategy, and awareness and loyalty campaigns – will strengthen the skills and knowledge you need to be a successful marketing manager in a technical, B2B company:

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