Smart Marketing Blog

Morgan Norris

Recent Posts

Six Key Factors To A Successful PR Campaign

Public Relations is part of a comprehensive marketing campaign, and an effective way to spread the message of a new product, technology initiative, or other significant milestone or shift for your company.

How to Define and Market to Your Customer's Pain Points...Accurately

Content that attracts and resonates with the right audience must focus on what your customer needs most. Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, if you can’t connect with your customers’ pains and help them see how you or your products can solve them, they’ll move along quickly.  

5 Tips for a Tagline that Sticks

Brainstorm notes on hotel bar napkins. Conversations that take you so far down tangents you’ve forgotten what your company does. You need something that’s memorable but not too off-the-wall, specific but not excluding, and exciting but accurate …

Brand Positioning and Messaging: More Than A Mission Statement

It’s often easy to skim over your corporate brand. Maybe your company has been in business for decades and you assume you have a brand already, or your business is fairly new and three years ago you set out with a mission statement, so you should be set. Right? Let’s try an exercise to see if you are actually set. Who was the first president? George Washington, of course. But who was the fourth president? What about the eighth? The easy way to stick in someone’s mind is to be the first. The hard way is to be second (or fourth, or eighth). In his book, Positioning: The Battle for Your Mind, Jack Trout clearly states, “If you didn't get inside the mind of your prospect first, then you have a positioning problem." Has your positioning and resulting messaging set you up for a first-place seed in the minds of your potential customers? Here are five objectives your brand positioning and messaging should meet if it is done correctly, positioning you for that first-place spot (keep reading through the end to also see what you can expect during a complete messaging project):

8 Quick Tips to Create Great Case Studies

If you have a compelling product or an interesting service, you may grab the attention of a potential customer or a respected journalist. However, what do you do when they ask: “Can you tell me about someone who is actually using this?”

2019 B2B Marketing Trends for Technical Marketers

Engineering-focused marketing agency, TREW Marketing and IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, today announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019.

What Others Say About You Matters: Strengthen Your Brand Perception

Brands everywhere come with a reputation, a brand perception comes to mind at the mention of a company name. Just a glance at one of the household logos below evokes a perception – whether the brand is trustworthy or not, whether it’s a company that’s friendly and helpful, deeply technical, reliable, customer-oriented, on the cusp of what’s next – or not.

The Key to Powerful Content: A Strong Brand

We hear the success of content marketing strategies: speaking directly to a target audience, web traffic, lead generation. We want those results and we want them now, so we jump to developing content – webpages, white papers and presentation slides – often skipping the backbone of that content: a strong brand identity.

TREW Doubles Client Lead Growth with Inbound Marketing

HubSpot recently named our firm a HubSpot Platinum Agency Partner for its success with inbound marketing. Our focus is marketing to engineers and helping tech clients with branding, website design, content marketing, and pipeline management using the HubSpot platform and inbound marketing to grow leads.

5 Steps to Take After a Brand Positioning and Messaging Project

How To Share Your Brand Message

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