Smart Marketing Blog

Lydia Hekman

Recent Posts

Scientists Talk Water, TREW Creates Buzz

Occasionally, you’re lucky enough to use your professional skills to support a local humanitarian cause – something that will affect your own generation and ones to come. Recently TREW was in just that position, as we teamed up with one of our longest-standing customers, The Academy of Medicine, Engineering and Science of Texas (TAMEST) -- whose members are the most recognized engineers and scientists in the state of Texas -- to help promote the 2014 Texas Water Summit.

Trade Show Media Relations: Do's and Don'ts

Exhibiting at an industry trade show can be a great investment for companies of all sizes. It provides an opportunity to showcase your products and enables you to meet in-person with customers, partners, analysts, suppliers and contacts from the industry media. Whether you plan to reach out to media contacts in advance to try to set up interviews, or try to catch their attention on the show floor, keep in mind the following do’s and don’ts of trade show media relations:

5 Core Steps in the PR Marathon

As businesses continue to tighten budgets and work to do more with less, decision makers increasingly rely on third-party commentary from a variety of external sources to help them determine which products and services stand out amongst the rest. Often, topics that are discussed on blogs and in social media circles are born on trade and business news media websites and in journals. Given the growing stakes around such media coverage, having a strategically-minded and intentional public relations (PR) program is an increasingly important part of most B2B company’s marketing and communications programs, as it helps to: