Smart Marketing Blog

Katie Borel

Recent Posts

Social Media for Engineers: Best Practices

Social media is an easy and strategic method to promoting your content from blog posts to case studies.  However, to successfully create a social buzz, you must center social media to your target audience.  Catering social media posts to engineers is much different than promoting content targeted towards millennials.  This post will discuss the best practices for reaching engineers through social media and what platforms are most effective.

Highlights from Content Marketing Workshop for System Integrators

Last week TREW Marketing held a half-day Content Marketing for Engineers workshop as part of the CSIA Executive Conference in beautiful Asheville, North Carolina. Presenters Wendy Covey, TREW CEO, and Jennifer Dawkins, TREW Account Director, took a hands-on approach to educate on content marketing industry trends backed by new research, discuss best practices for writing and promoting technical content, and guide attendees in creating their own content marketing plan.

Make Content King of Your Marketing Strategy

Smart, well-developed content is key when coming up with your company’s marketing strategy, but what qualifies as quality content? Quality content is targeted towards your key personas, has relevant themes, and engages your target audiences through a consistent cadence of content development.

Track Campaign Data with HubSpot's Campaign Analytics Tool

This is part two in a series about campaigns in HubSpot.  In a previous post we went over how to create a successful campaign through HubSpot.  Now that you’ve created a campaign it is important to track the data that will contribute to your content strategy.  HubSpot makes it easy to gather and compare data from your most recent campaign to others you have done in the past. 

TREW Marketing Drives 200% Lead Growth, 33% Web Traffic Increase With Inbound Marketing

AUSTIN, Texas, Feb. 26, 2019 /PRNewswire/ -- TREW Marketing, a full-service inbound marketing agency and HubSpot Platinum Agency Partner, today announced that CEO and Co-Founder Wendy Covey was named a member of HubSpot's Partner Advisory Council (PAC) for the third consecutive year.

Craft a Successful Campaign in Three Simple Steps

Whether you're exhibiting at a trade show, launching a new product or publishing a white paper, you need to track your efforts inside of a campaign to understand whether it was successful or not. HubSpot campaigns makes crafting and monitoring your campaigns easy and manageable by keeping all of your data in one place. Let’s dive in and explore what makes a successful campaign and how HubSpot can help you achieve your campaign goals.

Q&A with Katie Borel

  I am a new member of the TREW Crew and I wanted to take a moment to introduce myself and explain how I came to join TREW Marketing.

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