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Katie Borel

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Social Media for Engineers: Top Platforms

When it comes to social media for engineers, finding the right platform, or platforms, can be challenging.  This blog post will guide you through selecting the right platforms for your audience, making social media simple and easy.

Top Content Marketing Metrics You Should Be Monitoring

Content is the fuel of your inbound marketing strategy so you want it to perform well. Good housekeeping means monitoring your metrics and making the necessary adjustments to keep your content performing at its best. But, what are the top metrics you should monitor?

Stop Cold Calling, Start Lead Scoring: Lead Scoring Checklist, Definitions, and Best Practices

The process of cold calling is one that has been dreaded by both marketers and potential customers for years. Thankfully, this practice is becoming increasingly outdated and is being replaced by lead scoring. 

Highlights from Content Marketing Workshop for System Integrators

Last week TREW Marketing held a half-day Content Marketing for Engineers workshop as part of the CSIA Executive Conference in beautiful Asheville, North Carolina. Presenters Wendy Covey, TREW CEO, and Jennifer Dawkins, TREW Account Director, took a hands-on approach to educate on content marketing industry trends backed by new research, discuss best practices for writing and promoting technical content, and guide attendees in creating their own content marketing plan.

Make Content King of Your Marketing Strategy

Smart, well-developed content is key when coming up with your company’s marketing strategy, but what qualifies as quality content? Quality content is targeted towards your key personas, has relevant themes, and engages your target audiences through a consistent cadence of content development.

Track Campaign Data with HubSpot's Campaign Analytics Tool

This is part two in a series about campaigns in HubSpot.  In a previous post we went over how to create a successful campaign through HubSpot.  Now that you’ve created a campaign it is important to track the data that will contribute to your content strategy.  HubSpot makes it easy to gather and compare data from your most recent campaign to others you have done in the past. 

TREW Marketing Drives 200% Lead Growth, 33% Web Traffic Increase With Inbound Marketing

TREW Marketing, a full-service inbound marketing agency and HubSpot Platinum Agency Partner, today announced that CEO and Co-Founder Wendy Covey was named a member of HubSpot's Partner Advisory Council (PAC) for the third consecutive year.

Craft a Successful Campaign in Three Simple Steps

Whether you're exhibiting at a trade show, launching a new product or publishing a white paper, you need to track your efforts inside of a campaign to understand whether it was successful or not. HubSpot campaigns makes crafting and monitoring your campaigns easy and manageable by keeping all of your data in one place. Let’s dive in and explore what makes a successful campaign and how HubSpot can help you achieve your campaign goals.

Q&A with Katie Borel

  I am a new member of the TREW Crew and I wanted to take a moment to introduce myself and explain how I came to join TREW Marketing.

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