Smart Marketing Blog

Irene Bearly

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Buyer Personas: 8 Questions to Profile Your Customer

During the marketing strategy phase, it’s important to know the different personalities that make up your target audience, what they care about, and what they need so you can communicate with them in the most relevant way possible.

How to Write a White Paper that Grabs Readers

For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a textbook. However, nowadays many companies commonly use this media format in content marketing to attract and inform customers.

Buyer Personas: 8 Questions to Help Profile Your Customers

During the marketing strategy phase, it’s important to know the different personalities that make up your target audience, what they care about, and what they need so you can communicate with them in the most relevant way possible.

5 Steps to Set SMEs up for Content Creation Success

Over and over again, you’ve heard the importance of generating quality content that will increase website traffic, showcase your company’s expertise, and generate leads. However, in order to create valuable content that intrigues and informs potential clients, you must have valuable, specialized knowledge to offer them. That’s where your engineers, the subject matter experts (SMEs), come in.  Unfortunately, for most engineers, writing marketing content is like pulling teeth. They hem and haw and find every excuse to let the matter slip through the cracks. There are more important problems to solve and customers to address. Well, there are several key things you can do to set your SMEs up for content creation success. 

Top 3 Content Marketing Techniques for Capturing (and Keeping) their Attention

In the past, we’ve written in-depth articles on how to succeed in content marketing by writing effective white papers or winning landing pages, but the fact is that most readers will only skim through the material. In today’s Thursday Trends post, we’re going to break it down and present the 3 key elements every piece of marketing content needs to keep readers reading.

Start Generating Leads Now

Your prospects are online every day, using a multitude of platforms including search engines, databases and social media, and they are searching for information to help them solve their critical applications. If they don’t find your company, products and services, then you’re just plain losing out on business. How can you make sure you company and your solutions are found? Read these four tips to inbound marketing and start generating leads now: 1. Learn how your audience searches for the solutions you offer To get an idea of how prospects might connect with you online, consider your own web search behavior. Whether searching for a new set of headphones, your next car, or the specific chip in your next board design, the search goes something like this: you type words into the search field, look through the top five or six results, possibly peruse a few of the ads at the top or side of the page, and then maybe click on the site that looks most promising. If it doesn’t tell you anything related or of substance, you immediately leave the site and modify your search until you find what you need.

Workouts, Happy Hours and TREWly Smart Decisions: TREW Founders Look Back

How to Write a White Paper that Grabs Readers - Part 2 Promoting the Content

Following our discussion from Part 1 on how to create an amazing white paper, now comes the important but oft-forgotten part – promoting the article. Without promotion, this valuable piece of content will languish in the dusty corners of your website, never to see the light of day. Instead, use these practical techniques to make sure your white paper is effectively exposed to your target audience and has a long-lasting impact that continues to bring in hot leads over the years.

DIY Marketing Videos on a Budget

Looking for additional insight? Check out our guide: Smart Marketing for Engineers

2011-A Year of Building Trust and Driving Results

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