Marketing to Human Engineers - Big Ideas from INBOUND '13
Fresh from our trip to HubSpot’s annual INBOUND Marketing Conference, the TREW Crew is full of new insights and vision of how marketing should be. No matter who you’re marketing to, the fundamental premise of inbound is about interacting, connecting, and delighting a customer…it’s about the experience. “We’ve got to stop thinking like marketers and start acting like humans.” Dharmesh Shah, HubSpot Co-Founder, said that in today’s highly connected, information-rich world, 63% of the buying process is controlled by your prospect – before a salesperson is engaged! Not only does this change the role of the sales person, it puts greater demands on marketing to educate – delivering the right information at the right time.