The LinkedIn Kit

Learn to succeed on the largest B2B social media platform.

Among technical audiences, social media is primarily used for networking and keeping up with industry trends, with professional networks and LinkedIn by far preferred over other social channels. In this kit, we’ll guide you through all things LinkedIn—from creating and optimizing your personal profile to advertising to your audiences.

The LinkedIn Miniseries

In the Content Marketing, Engineered podcast, Wendy Covey devoted eight episodes exclusively to discussing LinkedIn. Watch or listen to these episodes to learn about new platform features, creating high quality ads, connecting with prospects, and increasing your following.

Getting Started with B2B LinkedIn Advertising

Social media advertising can be an effective way to reach your desired audience or a quick way to lose your advertising dollars. This blog introduces you to the fundamentals of advertising on LinkedIn.

6 Steps to Strategic LinkedIn Advertising

Once you understand the basics, you can create your very first campaign. This blog guides you through the entire process of launching a targeted, successful LinkedIn ad campaign.

Learn to succeed on the largest B2B social media platform.

Building a Personal LinkedIn Profile

Optimizing a Company Page

LinkedIn Podcast Miniseries

Getting Started with Advertising

Advertising Strategy

Tips for You and Your Team

How to Write a LinkedIn Profile for a Technical Thought Leader

How to Optimize a LinkedIn Company Page for Technical Audiences

The LinkedIn Miniseries

Getting Started with B2B LinkedIn Advertising

6 Steps to Strategic LinkedIn Advertising

LinkedIn Quick Tips Guide

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