The Toolkit for Small (But Mighty) Marketing Teams

It can be overwhelming to be a solo or small-team marketer targeting highly technical audiences.

In this toolkit, you’ll find resources on brand positioning and messaging, marketing strategy and planning, sales and marketing alignment, and content creation. Additionally, you’ll find productivity tips and tricks from marketers who were once sitting in your seat.

Survival Tips for the Solo Marketer

Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay sane wearing all those hats. If you are a solo marketer, Julia Fellows has walked in your shoes. In her former role at a technical engineering company before joining TREW Marketing, Julia was responsible for all things marketing....all by herself.

 

Access Now



Marketing Management

In most jobs, being proactive and staying organized are key to setting yourself up for success – solo marketing is no different.

 
How to Manage Marketing as a Solo Marketer

Being the only person responsible for an entire company’s marketing efforts can be intimidating, to say the least. You have to manage the brand, plan and generate content, support your sales team, and continue learning, all while sticking to a timeline! In this blog post, we’re sharing some of our best tips for solo marketers. 

 

Read Blog

AdobeStock_356056010_Preview

Branding

Your brand is the face of your company. It tells audiences who you are, what you do, and what makes you special. Positioning your brand creatively and carefully is critical to your company’s success.

 
How to Create a Technical Brand Through Storytelling

Engineers are a unique group and respond differently to marketing than many other audiences do. They’re typically less trusting of marketing, so building credibility with engineers is crucial. Storytelling for Technical Brands is an on-demand webinar where TREW Marketing Senior Brand and Content Strategist Morgan Norris will teach you how to tell your brand narrative and build your audience’s trust by making them the hero of your story.

 

Watch Webinar

A branded suite of marketing materials

Content Planning

Content is the cornerstone of technical marketing, but it has to be relevant and helpful for your audience. Content planning can ensure you create the right content, on the right topics, at the right time to engage your audience.

 
How to Start Content Planning

If you’ve never built a content marketing strategy, figuring out how you’re going to create enough content to fill a year might seem impossible. Download the Getting Started with Content Marketing: Year One guide to learn how to develop a content plan that meets your audience’s needs.

 

Read Ebook

Content planning

Content Development

Content attracts, engages, and delights your prospects and customers. It will likely be the largest part of your marketing strategy. Creating the right content can be challenging and time consuming, but it's a critical part of effective technical marketing.

 
How to Write Content that Converts Technical Audiences

In this webinar, Morgan Norris, Senior Brand and Content Strategist at TREW, steps through the end-to-end process for writing content that’s at the crux of marketing campaigns, including blog posts, white papers and ebooks, case studies, news releases, infographics, interactive content, and corporate slide decks.

 

Watch Webinar

AdobeStock_316503002_Preview
 
How to Work with Technical SMEs

Most marketers don’t have a technical background, so they have to rely on subject matter experts (SMEs). The relationship between marketers and SMEs can be difficult to navigate. In this blog, we’ve provided some tips for creating content with your SMEs to attract and inform engineers, and build trust in your brand.

 

Read Blog

AdobeStock_282672236_Preview
 
How to Repurpose Existing Content

One of the most efficient practices you can adopt is to create content that you can reuse. One white paper can scale into 10 more related pieces of content. Learn how to effectively reuse and revamp your content.

 

Read Blog

content reuse

Website Design and Management

Your website is always working, even when you’re not, showcasing your brand and the products and services you offer. More than 70% of a prospect's interactions with your brand happen before they talk to sales, and many of those interactions will be through your website.

 
How to Redesign a B2B Website

Alignment with your brand is crucial to website design and strategy. In our Guide to B2B Website Redesign, we’ve provided a step-by-step process for creating a website that supports your brand and allows you to connect with your audience.

 

Read Ebook

genuen website design

Sales Enablement

Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most impactful way possible. A strong pipeline management strategy sets your sales people up to consistently sell more effectively, utilizing the most impactful content, processes, and tools.

 
How to Get Sales + Marketing to Work Together With Alignment Sessions

The ultimate goal for marketing is to get people to buy your product or service, right? Studies show that when working together, your company is 50% more likely to achieve or exceed sales quota. A key way to foster this teamwork is through thoughtfully planned working sessions with both teams. We’ve gathered our top 6 topics for sales + marketing alignment sessions to guide you through your alignment meetings and to ensure that you’re getting the most out of them.

 

Read Blog

AdobeStock_164972173_Preview
 

Ongoing Marketing Education and Support

Marketing trends and best practices evolve. Staying current on these trends and best practices is important to the success of your marketing strategy. Below are some ways that you can stay up-to-date.

10 Keys to Success as a Technical Marketing Manager

To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical audience. These 10 keys – which focus on brand, positioning, website plans, content marketing strategy, and awareness and loyalty campaigns – will strengthen the skills and knowledge you need to be a successful marketing manager in a technical, B2B company.

 

Read Blog

Ready for help?

Contact Us