The Toolkit for Small (But Mighty) Marketing Teams
It can be overwhelming to be a solo or small-team marketer targeting highly technical audiences.
In this toolkit, you’ll find resources on brand positioning and messaging, marketing strategy and planning, sales and marketing alignment, and content creation. Additionally, you’ll find productivity tips and tricks from marketers who were once sitting in your seat.
Survival Tips for the Solo Marketer
Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay sane wearing all those hats. If you are a solo marketer, Julia Fellows has walked in your shoes. In her former role at a technical engineering company before joining TREW Marketing, Julia was responsible for all things marketing....all by herself.
How to Manage Marketing as a Solo Marketer
Being the only person responsible for an entire company’s marketing efforts can be intimidating, to say the least. You have to manage the brand, plan and generate content, support your sales team, and continue learning, all while sticking to a timeline! In this blog post, we’re sharing some of our best tips for solo marketers.
How to Create a Technical Brand Through Storytelling
Engineers are a unique group and respond differently to marketing than many other audiences do. They’re typically less trusting of marketing, so building credibility with engineers is crucial. Storytelling for Technical Brands is an on-demand webinar where TREW Marketing Senior Brand and Content Strategist Morgan Norris will teach you how to tell your brand narrative and build your audience’s trust by making them the hero of your story.
How to Start Content Planning
If you’ve never built a content marketing strategy, figuring out how you’re going to create enough content to fill a year might seem impossible. Download the Getting Started with Content Marketing: Year One guide to learn how to develop a content plan that meets your audience’s needs.
How to Write Content that Converts Technical Audiences
In this webinar, Morgan Norris, Senior Brand and Content Strategist at TREW, steps through the end-to-end process for writing content that’s at the crux of marketing campaigns, including blog posts, white papers and ebooks, case studies, news releases, infographics, interactive content, and corporate slide decks.
How to Work with Technical SMEs
Most marketers don’t have a technical background, so they have to rely on subject matter experts (SMEs). The relationship between marketers and SMEs can be difficult to navigate. In this blog, we’ve provided some tips for creating content with your SMEs to attract and inform engineers, and build trust in your brand.
Website Design and Management
Your website is always working, even when you’re not, showcasing your brand and the products and services you offer. More than 70% of a prospect's interactions with your brand happen before they talk to sales, and many of those interactions will be through your website.
Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most impactful way possible. A strong pipeline management strategy sets your sales people up to consistently sell more effectively, utilizing the most impactful content, processes, and tools.
How to Get Sales + Marketing to Work Together With Alignment Sessions
The ultimate goal for marketing is to get people to buy your product or service, right? Studies show that when working together, your company is 50% more likely to achieve or exceed sales quota. A key way to foster this teamwork is through thoughtfully planned working sessions with both teams. We’ve gathered our top 6 topics for sales + marketing alignment sessions to guide you through your alignment meetings and to ensure that you’re getting the most out of them.
Ongoing Marketing Education and Support
Marketing trends and best practices evolve. Staying current on these trends and best practices is important to the success of your marketing strategy. Below are some ways that you can stay up-to-date.
10 Keys to Success as a Technical Marketing Manager
To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical audience. These 10 keys – which focus on brand, positioning, website plans, content marketing strategy, and awareness and loyalty campaigns – will strengthen the skills and knowledge you need to be a successful marketing manager in a technical, B2B company.