2016 Smart Marketing for Engineers Research Report: Marketing and Selling Through the Buyer's Journey
TREW CEO and Co-founder Rebecca Geier shares the findings from this study, done in partnership with The Linus Group, a leading marketing agency serving science and healthcare. Topics include:
- When engineers expect to hear from you
- Where they get their information
- What types of content they find the most valuable
Trends, Tips, and Best Practices for Building a B2B Content Marketing Plan
During this webinar we walk through the key stages of developing a B2B content marketing plan, targeted to meeting objectives and with success measures to prove return on investment including what makes content great for a technical audience, as well as share new content templates to make building your plan easy.
A Tactical Guide to Building Your Inbound B2B Marketing Plan
Taking the time to map out a clear, strategic B2B marketing plan is a necessary part of your marketing process, but it can be a daunting task, especially if you've never done one before or don't have much experience. In this webinar we walk through the key marketing plan steps.