Live and on-demand webinars covering topics including research, trends, and best practices to help those marketing to engineers.

Storytelling for Technical Brands: 5 Steps for Creating a Better Brand

Your brand story is the narrative of your company. It should describe the problems customers face, guide them to the solutions you provide, and show the results your solutions bring. It’s easy to tell a story that's about you, but successful brands make their customer the hero, rather than their own products or services. During this on-demand webinar, Morgan Norris, Brand and Content Manager at TREW, will step through how technical firms can write a better brand story.

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7 Steps to Creating a Winning B2B Website 

Your website is the hardest working, 24-hour-a-day employee in your marketing organization. It’s always on, and always ready to communicate your brand and value to your audience all over the world. Redesigning your website can be a daunting task if you don't have a strategy and plan.

Watch this on-demand webinar to learn how to effectively create a B2B website. 

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Smart Pipeline Management for Engineers

Are you unhappy with your pipeline? In this webinar, Rebecca Geier, Co-Founder of TREW Marketing, will talk you through the new B2B buyer journey. Learn how to develop and manage your pipeline using a buyer-centric approach and be given a step-by-step guide to create high-performing pipelines.

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A Tactical Guide to Building Your Inbound B2B Marketing Plan

Taking the time to map out a clear, strategic B2B marketing plan is a necessary part of your marketing process, but it can be a daunting task, especially if you've never done one before or don't have much experience. In this webinar we walk through the key marketing plan steps.

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6 Grand Challenges of Marketing to Engineers

Marketing to engineers comes with a unique set of challenges. If you can understand and master these, you'll build trust and beat out your competition to grow market share for your company. In this webinar, TREW Co-Founder Rebecca Geier draws upon TREW's extensive research and experience marketing to engineers to address the challenges of marketing to engineers and share tips on how to stand out.

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Insights to guide your 2019 marketing strategy

Watch IEEE GlobalSpec and TREW Marketing as they share key takeaways and recommendations from out 2019 "Smart Marketing for Engineers" research report.

This webinar will provide you with actionable insights gleaned from engineering, technical and industrial professionals around the world.

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Trends, Tips, and Best Practices for Building a B2B Content Marketing Plan

During this webinar we walk through the key stages of developing a B2B content marketing plan, targeted to meeting  objectives and with success measures to prove return on investment including what makes content great for a technical audience, as well as share new content templates to make building your plan easy.


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2017 Smart Marketing for Engineers: Europe Research

Rebecca Geier, Co-Founder of TREW Marketing, discusses the top findings and implications of research conducted with Elektor International Media on the content preferences and search habits of engineers and scientists in Europe. 

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