Webinars

Live and on-demand webinars covering topics including research, trends, and best practices to help those marketing to engineers.

7 Steps to Creating a Winning B2B Website

Your website is the hardest working, 24-hour-a-day employee in your marketing organization. It’s always on, and always ready to communicate your brand and value to your audience all over the world. Redesigning your website can be a daunting task if you don't have a strategy and plan. Watch this on-demand webinar to learn how to effectively create a B2B website. 

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Smart Pipeline Management for Engineers

Are you unhappy with your pipeline? In this webinar, Rebecca Geier, CEO and Co-Founder of TREW Marketing, will talk you through the new B2B buyer journey. Learn how to develop and manage your pipeline using a buyer-centric approach and be given a step-by-step guide to create high-performing pipelines.

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2017 Smart Marketing for Engineers Research Report

TREW Marketing and IEEE GlobalSpec discuss 2017 research findings from engineering, technical and industrial professionals around the world and across age groups about their content, online search, and buying preferences. This webinar provides data to help business, marketing and sales leaders make smart marketing investments.

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A Tactical Guide to Building Your Inbound B2B Marketing Plan

Taking the time to map out a clear, strategic B2B marketing plan is a necessary part of your marketing process, but it can be a daunting task, especially if you've never done one before or don't have much experience. In this webinar we walk through the key marketing plan steps.

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Trends, Tips, and Best Practices for Building a B2B Content Marketing Plan

During this webinar we walk through the key stages of developing a B2B content marketing plan, targeted to meeting  objectives and with success measures to prove return on investment including what makes content great for a technical audience, as well as share new content templates to make building your plan easy.

 

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2017 Smart Marketing for Engineers: Europe Research

Rebecca Geier, CEO and Co-Founder of TREW Marketing, discusses the top findings and implications of research conducted with Elektor International Media on the content preferences and search habits of engineers and scientists in Europe. 

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2016 Research Report: Marketing and Selling Through the Buyer's Journey

TREW CEO and Co-founder Rebecca Geier shares the findings from this study, done in partnership with The Linus Group, a leading marketing agency serving science and healthcare. Topics include when engineers expect to hear from you, where they get their information, and what types of content they find the most valuable.

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6 Grand Challenges of Marketing to Engineers

Marketing to engineers comes with a unique set of challenges. If you can understand and master these, you'll build trust and beat out your competition to grow market share for your company. In this webinar, TREW CEO and Co-Founder Rebecca Geier draws upon TREW's extensive research and experience marketing to engineers to address the challenges of marketing to engineers and share tips on how to stand out.

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