Webinars

Live and on-demand webinars covering topics including research, trends, and best practices to help those marketing to engineers.

Help! My Pipeline Sucks!

Learn how to diagnose and take action to improve the health of your pipeline during this on-demand webinar. Join Dave Brock, author of the Sales Manager Survival Guide and CEO of Partners in Excellence sales consultancy, along with Wendy Covey, COO for TREW Marketing, as they debate the role of sales and marketing in maintaining a healthy pipeline.

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2016 Smart Marketing for Engineers Research Report: Marketing and Selling Through the Buyer's Journey

TREW CEO and Co-founder Rebecca Geier shares the findings from this study, done in partnership with The Linus Group, a leading marketing agency serving science and healthcare. Topics include:

  • When engineers expect to hear from you
  • Where they get their information
  • What types of content they find the most valuable

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Trends, Tips, and Best Practices for Building a B2B Content Marketing Plan

During this webinar we walk through the key stages of developing a B2B content marketing plan, targeted to meeting  objectives and with success measures to prove return on investment including what makes content great for a technical audience, as well as share new content templates to make building your plan easy.

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A Tactical Guide to Building Your Inbound B2B Marketing Plan

Taking the time to map out a clear, strategic B2B marketing plan is a necessary part of your marketing process, but it can be a daunting task, especially if you've never done one before or don't have much experience. In this webinar we walk through the key marketing plan steps.

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6 Grand Challenges of Marketing to Engineers

Marketing to engineers comes with a very unique set of challenges. If you can understand and master these, you'll build trust and ultimately beat out your competition to grow market share for your company. In this webinar, TREW CEO and Co-Founder Rebecca Geier draws upon TREW's extensive research and experience marketing to engineers to:

  • Address the six Grand Challenges of marketing to engineers
  • Share tips to make your marketing stand out to a
    technical audience

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2016 Smart Marketing for Engineers Research Report: Marketing and Selling Through the Buyer's Journey 

TREW CEO and Co-Founder Rebecca Geier shares the findings from the Smart Marketing for Engineers 2016 study, done in partnership with The Linus Group.

Topics included in this webinar include:

  • When engineers expect to hear from you
  • Where they get their information
  • What types of content they find the most valuable

Watch the Webinar

 

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