Content Marketing, Engineered

IF YOU ARE A MARKETER IN A TECHNICAL COMPANY, THIS PODCAST IS FOR YOU.

On each episode, host, author, and TREW Marketing CEO, Wendy Covey, will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way.

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1 min read

What We've Learned from Google's Search Generative Experience (SGE)

Wendy Covey: 4/18/24 10:30 AM

How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the SGE beta for more than a year. Let's see what she's found out.

Content Marketing Content Marketing, Engineered

1 min read

Strategies Technical Marketers Can Borrow from the B2C Playbook

Wendy Covey: 4/12/24 12:35 PM

Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...

Content Marketing Content Marketing, Engineered

1 min read

A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates

Wendy Covey: 4/4/24 10:30 AM

I'm joined by fellow podcaster, Jordan Yates to talk about how to get started with podcasting for business. We discuss the first things to consider...

Building Communities and Adding Self-Service to Your Website

1 min read

How EETech is Helping Technical Brands Build Community and Add Self-Service UX

Wendy Covey: 3/28/24 10:30 AM

The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...

Content Marketing Marketing Strategy

1 min read

The Power of Developing a Personal Brand in an Industrial Sales Role

Wendy Covey: 3/21/24 10:10 AM

As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...

Content Marketing Marketing Strategy

1 min read

Updating your 2024 & 2025 SEO Strategy with Kyle Roof

Wendy Covey: 3/14/24 10:00 AM

Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...

Content Marketing Marketing Strategy

1 min read

Why Successful Technical Companies Rely on Content Marketing

Wendy Covey: 3/7/24 10:00 AM

Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...

Content Marketing

1 min read

Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

Wendy Covey: 2/29/24 10:00 AM

Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and...

Research

1 min read

The Importance of Online Reputation Management for Industrial Companies

Wendy Covey: 2/22/24 10:00 AM

Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...

Content Marketing

1 min read

Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba

Wendy Covey: 2/15/24 10:00 AM

Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.

Content Marketing

1 min read

A Quick Recap of the 2024 Industrial Marketing Summit

Wendy Covey: 2/9/24 10:00 AM

After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.

Content Marketing

1 min read

Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper

Wendy Covey: 1/25/24 10:00 AM

Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...

Content Marketing

1 min read

Building A Strong Personal Brand with Chris Luecke

Wendy Covey: 1/18/24 10:00 AM

Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...

Content Marketing

1 min read

What Marketing Metrics You Should be Tracking in 2024

Wendy Covey: 1/11/24 10:00 AM

So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...

Content Marketing

1 min read

How to Increase Organic Traffic and Improve Domain Authority with a Content Audit

Wendy Covey: 1/4/24 10:00 AM

January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...

Content Marketing

1 min read

2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024

Wendy Covey: 12/21/23 10:00 AM

We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...

Content Marketing

1 min read

Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand

Wendy Covey: 12/14/23 10:00 AM

The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...

Content Marketing

1 min read

How European Engineers Seek Information and Make Technical Buying Decisions

Wendy Covey: 12/7/23 10:15 AM

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...

Content Marketing

1 min read

Become a Better Technical Writer with the Content Writing, Engineered Course

Wendy Covey: 11/30/23 10:00 AM

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....

Content Marketing

The Keys to Successful Sales Enablement with Pam Didner

Wendy Covey: 11/16/23 10:00 AM

A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...

Content Marketing

1 min read

Staying Top-of-Mind During the Technical Buyer’s Journey

Wendy Covey: 11/9/23 10:00 AM

Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...

Content Marketing

1 min read

How Manufacturers Can Forge a Winning Relationship with Their Distributors

Wendy Covey: 11/2/23 10:00 AM

Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...

Content Marketing

1 min read

2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy

Wendy Covey: 10/26/23 10:00 AM

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...

Content Marketing, Engineered

1 min read

Everything You Need to Know About the 2024 Industrial Marketing Summit

Wendy Covey: 10/19/23 10:00 AM

The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.

Content Marketing, Engineered

1 min read

Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding

Wendy Covey: 10/12/23 10:00 AM

Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...

Content Marketing, Engineered

Valuable Takeaways from Content Marketing World 2023

Wendy Covey: 10/5/23 11:20 AM

Morgan and Wendy recap their epic week at Content Marketing World 2023!

Content Marketing, Engineered

How Industrial Marketers Adapt to Reach Technical Buyers of All Ages

Wendy Covey: 9/28/23 10:00 AM

The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.

Content Marketing, Engineered

1 min read

INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference

Wendy Covey: 9/21/23 10:00 AM

Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.

Content Marketing, Engineered

1 min read

How to Turn the Knowledge of Your SMEs into Exceptional Content

Wendy Covey: 9/14/23 10:00 AM

Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...

Content Marketing, Engineered

1 min read

B2B Email Marketing Tips That Actually Work with Jay Schwedelson

Wendy Covey: 9/7/23 10:00 AM

He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.

Content Marketing, Engineered

1 min read

How to Create Kick-Ass Presentations

Wendy Covey: 8/31/23 10:00 AM

Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.

Content Marketing, Engineered

1 min read

The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond

Wendy Covey: 8/24/23 10:30 AM

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.

Content Marketing, Engineered

1 min read

MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO

Wendy Covey: 8/17/23 10:00 AM

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.

Content Marketing, Engineered

1 min read

How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands

Wendy Covey: 8/10/23 10:00 AM

Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.

Content Marketing, Engineered

26 min read

MAICON Recap: How Marketers are Embracing the Evolving AI Landscape

Wendy Covey: 8/3/23 10:00 AM

What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...

Content Marketing, Engineered

18 min read

The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump

Wendy Covey: 7/20/23 10:00 AM

We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...

Content Marketing

12 min read

How to Tackle a Manufacturing Website Redesign as a Solo Marketer

Wendy Covey: 7/13/23 10:00 AM

Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.

Content Marketing

24 min read

The Future with HubSpot - New AI CRM and Generative Writing Tools

Wendy Covey: 6/23/23 10:00 AM

New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.

Content Marketing

20 min read

Cultivating Connections Through Regional Technology Councils

Wendy Covey: 6/15/23 10:00 AM

How to successfully approach networking events and what your local technology council can do for you.

Content Marketing

17 min read

Generative AI for Marketing - Maintaining Trust and Building an AI Policy

Wendy Covey: 6/8/23 10:00 AM

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.

Content Marketing

26 min read

Creating Your Manufacturing Marketing Foundation

Wendy Covey: 6/1/23 10:00 AM

Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...

Content Marketing

23 min read

SEO Series | Taking a Conversion-Focused Approach to SEO

Erin Moore: 5/18/23 10:00 AM

Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and...

Content Marketing

22 min read

SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI

Erin Moore: 5/9/23 10:00 AM

Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how...

Content Marketing

12 min read

Research Series | 2023 CMI Manufacturing Content Marketing Report

Wendy Covey: 5/4/23 10:00 AM

Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.

Marketing Strategy

27 min read

Research Series | 2023 State of Marketing to Engineers

Wendy Covey: 4/27/23 10:00 AM

Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.

Marketing Strategy

22 min read

15th TREWversary, and Oh How Marketing Has Changed!

Wendy Covey: 4/20/23 10:00 AM

Hear from TREW Marketing Co-Founders and early hires as they share stories about the company and how marketing has changed in the past 15 years.

TREW Marketing

19 min read

Generative AI Update - News, Tools, Prompting, Crafting A Company Policy

Wendy Covey: 4/13/23 10:00 AM

Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...

Content Marketing

14 min read

GA4 is Here...It's Time to Bid UA Farewell Forever

Wendy Covey: 4/6/23 10:00 AM

Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.

Marketing Strategy

19 min read

Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer

Wendy Covey: 3/23/23 10:00 AM

Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.

Content Marketing

24 min read

Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference

Wendy Covey: 3/9/23 12:00 PM

Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference.

Leadership

21 min read

Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown

Wendy Covey: 2/23/23 10:00 AM

Can AI tools help to develop content targeted to engineers and technical buyers?

Content Marketing

Build a B2B thought leadership plan with Lisa Gately and Morgan Norris

17 min read

The Path to Achieving Corporate Thought Leadership

Morgan Norris: 2/14/23 11:09 AM

We're in a world where everyone wants to be a thought leader. But what does it look like for your company to gain thought leadership?

Leadership

22 min read

Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci

Wendy Covey: 1/26/23 10:00 AM

Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better...

Leadership

18 min read

From Marketing Book Group to Corporate Cohesion

Wendy Covey: 1/6/23 10:00 AM

Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most...

20 min read

eCommerce for All Manufacturers

Wendy Covey: 12/15/22 10:00 AM

eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets.

Website Strategy

18 min read

Why Does Keysight Have a Resident Geek?

Wendy Covey: 12/1/22 10:00 AM

Learn how Keysight connects with engineers through owned and external communities.

Content Marketing

7 min read

Trends at TREW Marketing

Wendy Covey: 11/10/22 10:00 AM

Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients.

Marketing Strategy

33 min read

2022 Fall Marketing Conference Round-Up

Wendy Covey: 10/20/22 10:00 AM

Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.

Marketing Strategy

15 min read

Influencer Marketing in Electronics and Semiconductor

Wendy Covey: 10/6/22 10:00 AM

When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why.

Brand Marketing

29 min read

Edgy Authenticity in Cybersecurity

Wendy Covey: 9/22/22 10:00 AM

Two cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership.

Brand Marketing

16 min read

Lasso Your Content Chaos

Wendy Covey: 9/8/22 10:00 AM

Learn how to take a strategic and proactive approach to content planning.

Content Marketing

17 min read

Gratitude Culture as a Competitive Differentiator

Wendy Covey: 8/25/22 10:00 AM

Creating and promoting a company culture of gratitude leads to higher recruitment and retention success rates.

Brand Marketing

17 min read

2022 Content Marketing World Industrial Summit Preview

Wendy Covey: 8/11/22 10:00 AM

Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a one-day event held as part of Content Marketing...

Leadership

19 min read

Nimble Event Strategy in Electronics

Wendy Covey: 7/28/22 11:00 AM

With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.

Marketing Strategy

12 min read

Maximizing Membership in an Industry Association

Wendy Covey: 7/14/22 10:00 AM

Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website...

Marketing Strategy

11 min read

The Scrappy Solo Tech Marketer

Wendy Covey: 6/30/22 10:00 AM

Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.

Content Marketing

21 min read

Video Marketing with Friends in Manufacturing

Wendy Covey: 6/16/22 10:00 AM

Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.

Content Marketing

15 min read

Ramping Up in a New B2B Marketing Role

Wendy Covey: 6/2/22 12:18 PM

Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly?

Leadership

1 min read

Moving to Google Analytics 4

Wendy Covey: 5/19/22 10:00 AM

Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data.

Marketing Automation

32 min read

How Manufacturing Marketers Impact Rep Growth

Wendy Covey: 5/5/22 10:00 AM

Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack.

Sales Enablement

19 min read

Company Culture Communication

Wendy Covey: 4/20/22 8:49 PM

Learn how companies define, reinforce and promote their culture to recruit and retain talent.

Brand Marketing

28 min read

ABM Readiness, Measurement, and Winning Tactics

Wendy Covey: 4/7/22 10:00 AM

Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs.

Marketing Strategy Sales Enablement

14 min read

A Technical Leader's Inbound Marketing Journey with Matt Eurich

Wendy Covey: 3/24/22 10:00 AM

Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?

Marketing Strategy Leadership

21 min read

Evolve Your Google Adwords Strategy with Glenn Schmelzle

Wendy Covey: 3/10/22 10:00 AM

The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?

Content Marketing

19 min read

Communicating Through Body Language With David Schneer

Wendy Covey: 2/24/22 10:00 AM

What someone says may not always match what they think. Learn how body language can help you strengthen workplace (and life) communication.

Leadership

10 min read

CMI Manufacturing Marketing Research Report with Lisa Beets

Wendy Covey: 2/11/22 10:00 AM

Learn from the latest research where to invest and pitfalls to avoid when crafting your 2022 marketing plan.

Marketing Strategy

15 min read

2022 State of Marketing to Engineers Research Highlights

Wendy Covey: 1/27/22 10:00 AM

The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a...

Marketing Strategy

15 min read

Context Matters: Writing for Engineers with Adam Kimmel

Wendy Covey: 1/13/22 10:00 AM

Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.

Content Marketing

2 min read

2021 Wrap Up and Look Ahead to 2022

Wendy Covey: 12/30/21 2:51 PM

Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season.

Content Marketing