Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert technical buyers with content.
On this episode I'm joined by CME podcast regular Morgan Norris (who's also TREW Senior Brand Strategist and was a close collaborator to me throughout the book writing process). Morgan interviews me on all things Content Marketing, Engineered..the book. You'll learn why I took on this big project, who the book is written for (looking at you, marketers and curious executives at technical companies), and how to get the most out of each chapter.
Companies who share their expertise through high-quality content on a consistent basis are not only seen as a trusted resource, they also spend less per lead and achieve greater pipeline efficiency. That's all great news, but the basic formulaic B2B content marketing approach doesn't apply when it comes to reaching engineers and technical buyers. A nuanced approach is required.
Content Marketing, Engineered guides you through the key processes and nuances in creating content to inform and educate your technical buyers on their journey to purchase and beyond. Whether you are new to content marketing, or looking to improve your content marketing results, you'll find new ideas, practical advice and inspiration throughout the 232 book pages.
Morgan and I are fearless in the face of book launches, podcasts and winter storms (while on retreat in Winter Park, Colorado)