A strategic B2B marketing plan is a necessary part of your marketing process, but it can also be a daunting task if you’ve never done one before or don’t have much experience.
In webinar, Jennifer Dawkins, TREW Senior Marketing Manager, through the key marketing plan steps, :
- Identifying your key markets and target audiences
- Evaluating your current marketing strengths, weaknesses, opportunities and threats
- Developing marketing goals that tie to your business goals
- Defining your current and desired future state
- Selecting key initiatives
- Setting success measures
- Building an action plan
