A strategic B2B marketing plan is a necessary part of your marketing process, but it can also be a daunting task if you’ve never done one before or don’t have much experience.

In this on-demand webinar, Jennifer Dawkins, TREW Account Director, walks through the key marketing plan steps, including: 

• Identifying your key markets and target audiences
• Evaluating your current marketing strengths, weaknesses, opportunities and threats
• Developing marketing goals that tie to your business goals
• Defining your current and desired future state
• Selecting key initiatives
• Setting success measures
• Building an action plan