On-Demand Webinar: Marketing Planning 101: A Tactical Guide to Building Your Inbound B2B Marketing Plan

0916_marketingplanningwebinar.jpgA strategic B2B marketing plan is a necessary part of your marketing process, but it can also be a daunting task if you’ve never done one before or don’t have much experience.

In this on-demand webinar, Jennifer Dawkins, TREW Senior Marketing Manager, walks through the key marketing plan steps, including

  • Identifying your key markets and target audiences
  • Evaluating your current marketing strengths, weaknesses, opportunities and threats
  • Developing marketing goals that tie to your business goals
  • Defining your current and desired future state
  • Selecting key initiatives
  • Setting success measures
  • Building an action plan

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