Wineman Technology

 

Wineman Technology (WTI) specializes in providing technical solutions for a wide range of test and measurement applications with expertise in mechanical, electrical, hydraulic, and pneumatic engineering. The company has been named aNational Instruments Gold Partner and Parker Hannifin Select Partner.

TREW Marketing has served as WTI's marketing partner since 2009. In that time, we have shifted marketing focus from an 80% spend in outbound marketing, largely focused on trade shows and advertising, to a 75% spend in an inbound strategy, based on publishing optimized technical content on a consistent basis. 

Deliverables
  • Annual marketing strategy, campaign development, and content plan
  • Brand positioning and messaging
  • Buyer personas
  • Redesigned website and blog creation in HubSpot COS
  • SEO strategy focusing on growing organic traffic through content targeted to their buyer personas
  • Marketing automation using HubSpot for measurement, contact management, email marketing, and social media management
  • Quarterly content development - white papers, blogs, case studies, web pages, interactive graphics
  • Sales enabelement utilizing HubSpot 
  • Trade show booth design
  • Partner comarketing management with National Instruments
  • Marketing scorecard to measure key performance indicators across campaigns
Results

Since partnering with TREW, WTI's business has grown well over 50%, and has recently expanded their production facility as a result. 

  • $2.5M in revenue generated from web leads in 2016
  • Organic traffic has grown from 25% to 70% of total traffic
  • 62% increase in web visits 
  • 100% growth in leads; majority of leads are now from inbound 
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Learn how you can achieve lead growth success by implementing an inbound marketing approach.          Download the Ebook
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Featured Work

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Interactive Image of Test Expertise

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"Over the last several years, we’ve invested in our marketing foundation and shifted our investment from a mostly outbound approach with a heavy focus on trade shows to a more inbound approach focused on web and content marketing. As a result, our company has grown over 50 percent, and, today, the majority of our leads come from online sources."

-- Matt Eurich, President, Wineman Technology

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