Wineman Technology


Wineman Technology (WTI) specializes in providing technical solutions for a wide range of test and measurement applications with expertise in mechanical, electrical, hydraulic, and pneumatic engineering. The company has been named a National Instruments Gold Partner and Parker Hannifin Select Partner.

TREW Marketing has served as WTI's marketing partner since 2009. In that time, we have shifted marketing focus from an 80% spend in outbound marketing, largely focused on trade shows and advertising, to a 75% spend in an inbound strategy, based on publishing optimized technical content on a consistent basis. 

  • Annual marketing strategy, campaign development, and content plan
  • Brand positioning and messaging
  • Buyer personas
  • Redesigned website and blog creation in HubSpot CMS
  • SEO strategy focusing on growing organic traffic through content targeted to their buyer personas
  • Marketing automation using HubSpot for measurement, contact management, email marketing, and social media management
  • Quarterly content development - white papers, blogs, case studies, web pages, interactive graphics
  • Sales enablement utilizing HubSpot 
  • Trade show booth design
  • Partner co-marketing management with National Instruments
  • Marketing scorecard to measure key performance indicators across campaigns

Since partnering with TREW, WTI's business has grown well over 50%, and has recently expanded their production facility as a result. 

  • 5% of revenue is generated from inbound web leads
  • Organic traffic has grown from 25% to 70% of total traffic
  • 62% increase in web visits 
  • 100% growth in leads; majority of leads are now from inbound 
  • 2018 National Instruments Americas Partner of the Year
WTI 2017 case study slide-1
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"Over the last several years, we’ve invested in our marketing foundation and shifted our investment from a mostly outbound approach with a heavy focus on trade shows to a more inbound approach focused on web and content marketing. As a result, our company has grown over 50 percent, and, today, the majority of our leads come from online sources."

-- Matt Eurich, President, Wineman Technology

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