Silex Technology

 Silex Technology America, Inc., headquartered in Salt Lake City, UT, is a wholly owned subsidiary of Silex Technology Inc., a 35-year developer and leading network technology company specializing in network and wireless technology. Silex provides hardware, software, embedded wireless modules and turnkey connectivity products to device manufactures and partners with leading suppliers including Qualcomm Atheros, NXP (formerly Freescale) Semiconductor and others.

Silex initially selected TREW Marketing to lead its efforts in a co-marketing campaign with Freescale, focused on the launch of the Freescale i.MX 6 series processor platform. Since that first project six years ago, TREW now serves as business advisor and fractional CMO. We've revamped their marketing programs and provide ongoing marketing execution services to augment internal staff. 

Here are highlights from the successful Silex/Freescale co-marketing campaign that kicked off our four-year partnership.

Campaign Goals:
  • Strengthen the Silex brand by building credibility for its embedded Wi-Fi solutions through co-marketing with Freescale
  • Generate awareness of Silex’s Wi-Fi technologies to prospective i.MX 6 customers
  • Drive traffic to the newly developed i.MX 6 campaign page on the Silex website
  • Achieve traffic and lead conversion goals
Deliverables:
  • Uniquely designed Freescale campaign page on the Silex website
    • Featured tabs for easy navigation on any platform
    • Diverse content marketing provided key calls to actions along the learn, try and buy purchasing cycle
  • White paper serving as premium lead-generating content
    • Automated, 2-touch lead-nurturing e-mail campaign in HubSpot kept leads engaged to drive conversion to sales
  • 2-page product flyer highlighting the Silex Wi-Fi offering
    •  Features overview of each product and phase from evaluation to implementation
    • Used online and by the Silex and Freescale sales teams as a customer leave-behind
  • Co-marketing recorded slidecast with Freescale and Qualcomm Atheros
    • Highlights the Silex Wi-Fi connectivity with i.MX 6
    • Supports the Freescale partner Ecosystem with the inclusion of Qualcomm Atheros
    • Complements white paper as second lead-generating content type in video format
  • News release announced Silex new status as Freescale Proven Partner
    • Includes quote from Freescale
    • Wired for broad coverage, SEO impact
Results:
  • 320% monthly lead growth in first 2 months of launch
  • Sustained strong traffic and lead volume post-launch
  • 25% lead conversion rate in first 3 months of launch
  • 46% open rate, 17% click-through rate for lead-nurturing email campaign
  • 2 placements on the Freescale i.MX 6 website
  • Featured twice in the Freescale Design News customer e-Newsletter
  • Featured in the Freescale Product News monthly e-mail newsletter to sales
  • 210 news release postings to online sources
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Featured Work

Website Redesign

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White Paper

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Landing Page - Co-Marketing Campaign

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"TREW Marketing's integrated approach and diligent execution of the co-marketing campaign with Freescale delivered record results for Silex. With an aggressive schedule, they collaborated with the Freescale marketing team to execute multiple launch activities that drove a high volume of targeted traffic to our newly created launch campaign page. More importantly, the conversion to leads and sales opportunities has exceeded expectations."

David Smith
President and CEO
Silex Technology

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