Sr. Brand and Content Strategist
Morgan's focus is communication. She'll combine a client's messaging, vision, and audience into clear, succinct copy to speak directly and effectively to an audience. Whether it's web copy, brochures, corporate profiles, email marketing, or outreach to journalists, Morgan is constantly looking to understand a client's products and their prospective audience's needs to communicate clearly between the two.
Morgan's areas of expertise include:
Prior to joining the TREW Marketing team, Morgan was instrumental in the Corporate Communications department at National Instruments. She created corporate and product news releases and worked with many international customers to create case studies showcasing their applications on ni.com, National Instruments' Web site and main source of product information for customers and prospects around the globe. She also managed many relationships with top test and measurement, science, and engineering publication editors around the country, and worked on teams that developed social media campaigns for corporate brand awareness and specific product launches.
Prior to her career at National Instruments, Morgan spent many years in the UK before returning to her home state of Texas to receive bachelors' degrees in Public Relations and Spanish from the University of Texas.