Jeff is an engineer whose 30+ year career has spanned engineering design, software development to increase the efficiency of design and engineering, marketing of engineering solutions to engineers and commercially helping grow startups and expansion stage companies. In his writing he combines an engineer's technical insights with a businessperson's commercial necessities to simplify and explain technical complexity while proving and presenting value propositions and ROI. For TREW Marketing, Jeff is a part-time technical writer using his knowledge and experience of successfully marketing to technical disciplines to help TREW clients focus on their target audiences and achieve their content marketing goals.
Jeff’s areas of marketing expertise include:
- Technical content writing
- Marketing copywriting
- Content strategy
- Technical consulting
Born in Zimbabwe, Jeff graduated from the University of Kwazulu-Natal with a BSc Eng degree (Civil Engineering) and later studied business at the Institute of Directors, London and Stanford University, CA. His professional qualifications have included C Eng, FBCS, CITP, FICE.
Jeff lives with his wife in Marin County, CA and outside of work plays golf and races sail boats in San Francisco Bay and the ocean - the above picture was taken as the Golden Gate Bridge appeared out of the fog after sailing back from Hawaii.