How We Work

Most engineers are skeptical of marketing, do not like being marketed to, and as business leaders, are dumbfounded by where to even begin with marketing given how it has transformed in the last decade. However, we have seen firsthand that marketing to technical audiences does work, but it has to be as smart as the people it targets.

 

We are marketers who get engineers. In fact, we wrote the book on it and are constantly researching how to be even smarter about it. We start with your business, your products and services, your application areas, and your competition. We seek to understand your unique situation, and then take the big concepts of inbound and content marketing and create a long-term, actionable plan that strengthens your brand and drives demand for your business. Every dollar and hour you spend with TREW helps you position your company to compete in technical markets and generate opportunities for your sales team.

Why TREW Marketing?

We understand the unique challenges of gaining trust and market share

with a skeptical, technical audience.

We dive deep to understand your business, and take a custom approach to meet the goals that we clearly define together.

Our experienced team is not afraid to speak up, push back, and challenge you in order to ensure the best possible outcome.

We are constantly researching to understand evolving trends and behaviors of technical audiences, and applying that learning to our work with you.

We focus on the engineer's buyer journey, optimize the lead conversion-to-opportunity ratio, and improve sales and marketing alignment. 

We use TREW as a lab to pilot new marketing tactics, so when we recommend a new activity, it's only after we've proven it out on ourselves.  

We produce results. Our marketing approach is proven, it is effective, and it will have a positive impact on your business. Just ask our clients.

 


Schedule a website or marketing audit and, in one week, our team will show you exactly how to improve ROI.

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