Engineers and scientists are searching for information throughout the entire buying cycle from the initial research “awareness” stage at the top of the funnel to the “opportunity” stage at the bottom, where they make a purchasing decision.
Because the majority of the buyer’s journey happens before the prospect reaches out to your organization, it’s important to carefully plan your content development, target it to your key personas, develop relevant themes, and map content to each stage and engage your target audience through multiple digital marketing touch points.
TREW VP of Account Services, Lee Chapman along with Senior Marketing Manager, Jennifer Dawkins conducted a webinar to step through the key stages of developing a B2B content marketing plan, targeted to meeting objectives and with success measures to prove return on investment.
- Learn what makes content GREAT for technical audiences
- Learn how to build a content plan
- Access content planning tools including templates, scorecard, and a workbook